{"id":7882,"date":"2026-08-27T10:30:02","date_gmt":"2026-08-27T08:30:02","guid":{"rendered":"https:\/\/influence.ch\/?p=7882"},"modified":"2026-08-27T19:50:32","modified_gmt":"2026-08-27T17:50:32","slug":"la-nouvelle-penurie-de-main-doeuvre-qualifiee-lia-ne-la-resout-pas-elle-la-redistribue","status":"publish","type":"post","link":"https:\/\/influence.ch\/fr\/2026\/08\/27\/la-nouvelle-penurie-de-main-doeuvre-qualifiee-lia-ne-la-resout-pas-elle-la-redistribue\/","title":{"rendered":"La nouvelle p\u00e9nurie de main-d&rsquo;\u0153uvre qualifi\u00e9e"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-dc5ab0bdae0e6b1e5284627a5833266b\">\n.avia-section.av-37s3-dc5ab0bdae0e6b1e5284627a5833266b{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-37s3-dc5ab0bdae0e6b1e5284627a5833266b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  head_komm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7882'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll3dnv6h-4148c811db292f0b98b5ef1a1b585ab3\">\n#top .hr.hr-invisible.av-ll3dnv6h-4148c811db292f0b98b5ef1a1b585ab3{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ll3dnv6h-4148c811db292f0b98b5ef1a1b585ab3 hr-invisible  avia-builder-el-1  el_before_av_post_metadata  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5\">\n#top .av-post-metadata-container.av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5{\ncolor:#ffffff;\nfont-size:22px;\n}\n#top .av-post-metadata-container.av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5 .av-post-metadata-container-inner{\nfont-size:22px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5 av-metadata-container-align-left  avia-builder-el-2  el_after_av_hr  el_before_av_one_full  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/societe\/\" >Soci\u00e9t\u00e9<\/a><\/span><\/span><\/span><\/div><\/div>\n<div class='flex_column av-580n-a0c99beb2a1882896586deb18bcf5405 av_one_full  avia-builder-el-3  el_after_av_post_metadata  el_before_av_post_metadata  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lajol5k3-bcabd5439ce39e62158db334b9b99d68\">\n#top .av_textblock_section.av-lajol5k3-bcabd5439ce39e62158db334b9b99d68 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lajol5k3-bcabd5439ce39e62158db334b9b99d68'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">L\u2019IA ne r\u00e9sout pas la p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e, elle la redistribue.<\/h1>\n<p style=\"text-align: center;\">En Suisse, l&rsquo;IA modifie le march\u00e9 du travail. Mais la v\u00e9ritable pression provient de l&rsquo;\u00e9volution d\u00e9mographique.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqp-d3340c463e9779d9fb5e4297bb48a84f\">\n#top .av-post-metadata-container.av-kqp-d3340c463e9779d9fb5e4297bb48a84f{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-kqp-d3340c463e9779d9fb5e4297bb48a84f av-metadata-container-align-left  avia-builder-el-5  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3rkb-5af53ac747b34df56e11174e8e22e573\">\n#top .hr.hr-invisible.av-3rkb-5af53ac747b34df56e11174e8e22e573{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-3rkb-5af53ac747b34df56e11174e8e22e573 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-4nqx-1f9ea2e9ed6a23cc856f96335c63c817 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  post-inhalt avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7882'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2diep3-4379f21ceadb0c1eabec389020991252\">\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252{\ncolor:#000000;\nfont-size:16px;\n}\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252 .av-post-metadata-container-inner{\nfont-size:16px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2diep3-4379f21ceadb0c1eabec389020991252 av-metadata-container-align-left  avia-builder-el-8  el_before_av_hr  avia-builder-el-first  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >27 ao\u00fbt 2026<\/span><span class=\"av-metadata-after av-metadata-after-published\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><span class=\"av-metadata-after av-metadata-after-author\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/societe\/\" >Soci\u00e9t\u00e9<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06\">\n#top .hr.hr-invisible.av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06 hr-invisible  avia-builder-el-9  el_after_av_post_metadata  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqf7se0u-c9f8dfc7c65b510d7c8d80951016230b\">\n.avia-image-container.av-lqf7se0u-c9f8dfc7c65b510d7c8d80951016230b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lqf7se0u-c9f8dfc7c65b510d7c8d80951016230b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lqf7se0u-c9f8dfc7c65b510d7c8d80951016230b av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7892 avia-img-lazy-loading-not-7892 avia_image ' src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293-1500x716.png\" alt='' title='shutterstock_2727847293'  height=\"716\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293-1500x716.png 1500w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293-300x143.png 300w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293-1030x491.png 1030w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293-768x366.png 768w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293-1536x733.png 1536w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293-1048x500.png 1048w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/08\/shutterstock_2727847293.png 2000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-llaxxvya-c9a1181787d58c49eeb5f9596564e989'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6><strong style=\"font-size: 16px;\">L\u2019IA ne fait pas dispara\u00eetre la p\u00e9nurie de main-d\u2019\u0153uvre, elle en modifie la nature. Certaines t\u00e2ches perdent de leur valeur, tandis que d\u2019autres gagnent en importance.<\/strong> <em style=\"font-size: 16px;\">(Image : Shutterstock)<\/em><\/h6>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d\">\n#top .av_textblock_section.av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Le raisonnement semble d\u2019une simplicit\u00e9 s\u00e9duisante : si l\u2019intelligence artificielle prend en charge de plus en plus de t\u00e2ches, la p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e devrait pourtant s\u2019att\u00e9nuer. Moins de personnes, plus de machines \u2014 probl\u00e8me r\u00e9solu. Seulement, le march\u00e9 du travail suisse ne fonctionne pas ainsi. Car tandis que l\u2019on d\u00e9bat des chatbots, de l\u2019automatisation et des gains de productivit\u00e9, une \u00e9volution bien plus importante se d\u00e9roule en arri\u00e8re-plan : la Suisse vieillit. Et elle vieillit rapidement. L&rsquo;OFS constate que la proportion de personnes \u00e2g\u00e9es augmente et que le d\u00e9part \u00e0 la retraite des baby-boomers accentue encore cette tendance. En 2026, le nombre de personnes \u00e2g\u00e9es de 65 ans et plus d\u00e9passera pour la premi\u00e8re fois celui des moins de 20 ans.<\/p>\n<p><strong>Cette lacune ne peut pas \u00eatre combl\u00e9e uniquement par des logiciels <\/strong><br \/>\nIl ne s\u2019agit pas l\u00e0 d\u2019une simple remarque en marge, mais d\u2019un bouleversement structurel. En effet, un march\u00e9 du travail ne r\u00e9agit pas uniquement \u00e0 la technologie. Il r\u00e9agit avant tout \u00e0 l\u2019offre et \u00e0 la demande. Or, du c\u00f4t\u00e9 de l\u2019offre, il se creuse en Suisse une lacune que les logiciels ne peuvent \u00e0 eux seuls combler.<br \/>\nC\u2019est pr\u00e9cis\u00e9ment ce que souligne le KOF (swiss economic institute). Dans l\u2019analyse intitul\u00e9e \u00ab Comment la d\u00e9mographie et l\u2019IA transforment le march\u00e9 du travail suisse \u00bb, il est indiqu\u00e9 que si la mutation technologique entra\u00eene certes des suppressions d\u2019emplois dans les secteurs expos\u00e9s, l\u2019\u00e9volution d\u00e9mographique va toutefois engendrer \u00e0 nouveau une p\u00e9nurie de main-d\u2019\u0153uvre dans les ann\u00e9es \u00e0 venir. Dans une enqu\u00eate du KOF, 87 % des \u00e9conomistes interrog\u00e9s citent la d\u00e9mographie comme cause principale de la p\u00e9nurie structurelle de main-d\u2019\u0153uvre attendue. Selon un rapport du SECO consacr\u00e9 \u00e0 l\u2019\u00e9tude du KOF, il pourrait manquer environ 400 000 travailleurs au cours des dix prochaines ann\u00e9es.<\/p>\n<p><strong>L&rsquo;IA ne supprime pas les p\u00e9nuries \u2013 elle les d\u00e9place <\/strong><br \/>\nL&rsquo;IA modifie n\u00e9anmoins cette situation \u2014 mais d&rsquo;une mani\u00e8re diff\u00e9rente de ce que beaucoup esp\u00e8rent. Elle n&rsquo;agit pas comme un aspirateur qui se contente d&rsquo;\u00e9liminer les p\u00e9nuries. Elle agit plut\u00f4t comme un trieur. Elle transf\u00e8re la pression d&rsquo;un domaine \u00e0 un autre. Certaines activit\u00e9s perdent de leur valeur, d\u2019autres gagnent en importance. Certains postes de d\u00e9but de carri\u00e8re sont soumis plus t\u00f4t \u00e0 la pression, tandis que les fonctions reposant sur l\u2019exp\u00e9rience, impliquant une coordination et comportant de grandes responsabilit\u00e9s gagnent en importance.<br \/>\nLes conclusions du KOF sont d\u2019autant plus int\u00e9ressantes qu\u2019elles mettent en \u00e9vidence les limites de cette disruption. Dans les professions fortement expos\u00e9es \u00e0 l\u2019IA, le ch\u00f4mage a augment\u00e9 plus fortement depuis 2023 que dans les m\u00e9tiers peu expos\u00e9s ; cela concerne notamment le d\u00e9veloppement de logiciels, le journalisme ou le marketing. Mais m\u00eame le KOF le reconna\u00eet : l\u2019IA g\u00e9n\u00e9rative n\u2019explique tout au plus qu\u2019un cinqui\u00e8me de la hausse du ch\u00f4mage observ\u00e9e depuis 2023. Il s\u2019agit donc d\u2019un facteur parmi d\u2019autres, et non de la r\u00e9ponse globale.<\/p>\n<p><strong>La nouvelle p\u00e9nurie concerne les comp\u00e9tences et le temps <\/strong><br \/>\nLa question cruciale n\u2019est donc plus : \u00ab L\u2019IA va-t-elle remplacer les humains ? \u00bb, mais plut\u00f4t : \u00ab Quels types de travail vont se rar\u00e9fier et lesquels vont gagner en productivit\u00e9 ? \u00bb. C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que commence la nouvelle p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e. Il s\u2019agit moins d\u2019un probl\u00e8me de manque de personnel que d\u2019une mauvaise r\u00e9partition des ressources. Il manque des comp\u00e9tences pouvant \u00eatre rapidement mises en \u0153uvre. Il manque du temps l\u00e0 o\u00f9 l\u2019exp\u00e9rience s\u2019exerce et o\u00f9 la responsabilit\u00e9 demeure. Et il manque de productivit\u00e9 dans les domaines qui ne se pr\u00eatent pas facilement \u00e0 la standardisation.<\/p>\n<p><strong>Ce que les milieux \u00e9conomiques et politiques doivent d\u00e9sormais accomplir <\/strong><br \/>\nCette situation modifie \u00e9galement le d\u00e9bat politique et \u00e9conomique. Ceux qui continuent \u00e0 consid\u00e9rer la p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e comme un simple probl\u00e8me de recrutement manquent de vision. Il s\u2019agit depuis longtemps d\u00e9j\u00e0 du volume de travail, de la formation continue, de l\u2019immigration, du taux d\u2019activit\u00e9 et de la capacit\u00e9 des organisations \u00e0 int\u00e9grer judicieusement la technologie. Le KOF cite d\u2019ailleurs la formation continue, un taux d\u2019activit\u00e9 plus \u00e9lev\u00e9 chez les femmes et les travailleurs \u00e2g\u00e9s, ainsi que l\u2019acc\u00e8s \u00e0 la main-d\u2019\u0153uvre internationale comme leviers essentiels.<\/p>\n<p><strong>La p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e ne dispara\u00eetra pas, elle \u00e9volue <\/strong><br \/>\nCe point est d\u00e9rangeant, mais essentiel : l\u2019IA ne r\u00e9sout pas le probl\u00e8me de l\u2019\u00e9volution d\u00e9mographique. Elle peut toutefois en att\u00e9nuer les cons\u00e9quences. Elle peut acc\u00e9l\u00e9rer les processus, r\u00e9duire les lacunes et rendre certains travaux intellectuels plus efficaces. Mais elle ne remplace ni la population active, ni l\u2019exp\u00e9rience, ni la pr\u00e9sence physique dans les m\u00e9tiers qui ne se pr\u00eatent pas \u00e0 la num\u00e9risation. La Suisse n\u2019est donc pas \u00e0 l\u2019aube de la fin de la p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e, mais face \u00e0 sa mutation. La p\u00e9nurie classique de main-d\u2019\u0153uvre qualifi\u00e9e se transforme en une concurrence plus rude pour la combinaison de comp\u00e9tences, de disponibilit\u00e9 et de productivit\u00e9.<br \/>\nOu, pour le dire de mani\u00e8re plus percutante : l\u2019avenir n\u2019appartient pas \u00e0 ceux qui disposent le plus d\u2019IA. Mais \u00e0 ceux qui parviennent \u00e0 produire davantage de r\u00e9sultats pertinents avec moins de personnel. La nouvelle p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e n\u2019est pas un d\u00e9ficit de travail. Il s\u2019agit d\u2019une lutte pour la r\u00e9partition des comp\u00e9tences, du temps et de la productivit\u00e9.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fbiot-f1ec76308f4d06aba266faf19bdf7526\">\n.avia-section.av-fbiot-f1ec76308f4d06aba266faf19bdf7526{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-fbiot-f1ec76308f4d06aba266faf19bdf7526 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  post_slider avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7882'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-7134 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/03\/26\/les-influenceurs-artificiels-nouvelle-ere-de-linfluence\/' data-rel='slide-1' class='slide-image' title='Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/03\/26\/les-influenceurs-artificiels-nouvelle-ere-de-linfluence\/' title='Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence'>Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-26T13:52:55+01:00\" >26 mars 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Comment la r\u00e9alit\u00e9 g\u00e9n\u00e9r\u00e9e par l'IA r\u00e9volutionne l'industrie de la communication<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2026-03-26 13:52:55<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-27 08:25:53<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7312 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/le-centre-silencieux\/' data-rel='slide-1' class='slide-image' title='Une population silencieuse'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/le-centre-silencieux\/' title='Une population silencieuse'>Une population silencieuse<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-29T16:25:15+02:00\" >29 avril 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi le silence est le plus grand risque pour notre d\u00e9mocratie<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2026-04-29 16:25:15<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-30 09:12:16<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Une population silencieuse<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7754 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/06\/25\/le-conseil-federal-a-deux-chefs-le-parlement-et-le-peuple\/' data-rel='slide-1' class='slide-image' title='\u00ab Le Conseil f\u00e9d\u00e9ral a deux chefs : le Parlement et le peuple \u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/06\/Rene_Jan_24_1-2048x1366-2-495x400.png\" class=\"wp-image-7831 avia-img-lazy-loading-not-7831 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/06\/Rene_Jan_24_1-2048x1366-2-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/06\/Rene_Jan_24_1-2048x1366-2-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/06\/25\/le-conseil-federal-a-deux-chefs-le-parlement-et-le-peuple\/' title='\u00ab Le Conseil f\u00e9d\u00e9ral a deux chefs : le Parlement et le peuple \u00bb'>\u00ab Le Conseil f\u00e9d\u00e9ral a deux chefs : le Parlement et le peuple \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/06\/25\/le-conseil-federal-a-deux-chefs-le-parlement-et-le-peuple\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-06-25T13:59:50+02:00\" >25 juin 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Ren\u00e9 Lenzin, ancien journaliste et, jusqu'\u00e0 r\u00e9cemment, collaborateur personnel de la ministre des Finances, s'exprime sur le pouvoir limit\u00e9 du gouvernement suisse et l'influence d\u00e9clinante des m\u00e9dias.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2026\/06\/Rene_Jan_24_1-2048x1366-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1366<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2048<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2026-06-25 13:59:50<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-25 16:36:53<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab Le Conseil f\u00e9d\u00e9ral a deux chefs : le Parlement et le peuple \u00bb<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-7374 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/cest-toujours-un-melange-de-menace-et-de-volonte-de-negocier\/' data-rel='slide-1' class='slide-image' title='\u00ab\u202fC\u2019est toujours un m\u00e9lange de menace et de volont\u00e9 de n\u00e9gocier\u202f\u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/04\/JFS-495x400.png\" class=\"wp-image-7289 avia-img-lazy-loading-not-7289 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/04\/JFS-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/04\/JFS-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/cest-toujours-un-melange-de-menace-et-de-volonte-de-negocier\/' title='\u00ab\u202fC\u2019est toujours un m\u00e9lange de menace et de volont\u00e9 de n\u00e9gocier\u202f\u00bb'>\u00ab\u202fC\u2019est toujours un m\u00e9lange de menace et de volont\u00e9 de n\u00e9gocier\u202f\u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/cest-toujours-un-melange-de-menace-et-de-volonte-de-negocier\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-29T16:30:59+02:00\" >29 avril 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2026\/04\/JFS.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>700<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1100<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2026-04-29 16:30:59<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-30 09:02:08<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab\u202fC\u2019est toujours un m\u00e9lange de menace et de volont\u00e9 de n\u00e9gocier\u202f\u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7544 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/05\/28\/le-brouillard-du-futur\/' data-rel='slide-1' class='slide-image' title='Le brouillard du futur'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/05\/28\/le-brouillard-du-futur\/' title='Le brouillard du futur'>Le brouillard du futur<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:57+02:00\" >28 mai 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Comment le \u00ab\u202fAI Fog\u202f\u00bb, un brouillard d\u2019incertitude provoqu\u00e9 par le d\u00e9veloppement rapide de l\u2019IA, perturbe nos rep\u00e8res<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2026-05-28 13:15:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-05-28 17:17:59<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Le brouillard du futur<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6099 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/25\/la-suisse-se-trouve-a-un-point-nevralgique\/' data-rel='slide-1' class='slide-image' title='\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-495x400.jpeg\" class=\"wp-image-6097 avia-img-lazy-loading-not-6097 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-495x400.jpeg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-845x684.jpeg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/25\/la-suisse-se-trouve-a-un-point-nevralgique\/' title='\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb'>\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/09\/25\/la-suisse-se-trouve-a-un-point-nevralgique\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-09-25T09:12:14+02:00\" >25 septembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le chercheur en communication Mark Eisenegger explique pourquoi les m\u00e9dias en Suisse r\u00e9sistent mieux \u00e0 la d\u00e9sinformation qu'aux Etats-Unis - et ce qui le pr\u00e9occupe malgr\u00e9 tout chez nous aussi.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-scaled.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2560<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2430<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2025-09-25 09:12:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-25 15:32:02<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-7862 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-republique-des-createurs\/' data-rel='slide-1' class='slide-image' title='La R\u00e9publique des cr\u00e9ateurs'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-republique-des-createurs\/' title='La R\u00e9publique des cr\u00e9ateurs'>La R\u00e9publique des cr\u00e9ateurs<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:29:44+02:00\" >27 ao\u00fbt 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi les influenceurs remplacent-ils de plus en plus les leaders d'opinion politiques ?  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2026-08-27 10:29:44<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-27 19:33:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La R\u00e9publique des cr\u00e9ateurs<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4343 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/un-rappel-a-lordre-urgent\/' data-rel='slide-1' class='slide-image' title='Un rappel \u00e0 l&rsquo;ordre urgent'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png\" class=\"wp-image-4344 avia-img-lazy-loading-not-4344 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/un-rappel-a-lordre-urgent\/' title='Un rappel \u00e0 l&rsquo;ordre urgent'>Un rappel \u00e0 l&rsquo;ordre urgent<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-01-30T11:13:45+01:00\" >30 janvier 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >La souverainet\u00e9 interpr\u00e9tative perdue : comment l'Occident perd la bataille des r\u00e9cits et des valeurs et comment un r\u00e9seau d'autocraties gagne en influence<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2025-01-30 11:13:45<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-01-30 15:39:02<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Un rappel \u00e0 l&rsquo;ordre urgent<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5638 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/' data-rel='slide-1' class='slide-image' title='Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/' title='Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi'>Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:08:13+02:00\" >26 juin 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Ces neuf \u00e9tapes vous permettront de faire le meilleur choix possible  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >2025-06-26 08:08:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-06-26 14:26:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Suisse, la v\u00e9ritable pression provient de la d\u00e9mographie.   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