{"id":7502,"date":"2026-05-28T13:15:03","date_gmt":"2026-05-28T11:15:03","guid":{"rendered":"https:\/\/influence.ch\/?p=7502"},"modified":"2026-05-28T17:27:07","modified_gmt":"2026-05-28T15:27:07","slug":"quand-la-reponse-precede-le-clic","status":"publish","type":"post","link":"https:\/\/influence.ch\/fr\/2026\/05\/28\/quand-la-reponse-precede-le-clic\/","title":{"rendered":"Quand la r\u00e9ponse pr\u00e9c\u00e8de le clic"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-felfbv-d16ef7188464932ff0cc228abcbe5f75\">\n.avia-section.av-felfbv-d16ef7188464932ff0cc228abcbe5f75{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-felfbv-d16ef7188464932ff0cc228abcbe5f75 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  head_komm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-egeacb-58df2f560684c7482eee84c59db67744\">\n#top .hr.hr-invisible.av-egeacb-58df2f560684c7482eee84c59db67744{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-egeacb-58df2f560684c7482eee84c59db67744 hr-invisible  avia-builder-el-1  el_before_av_post_metadata  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cd7o2j-11d01b085d6758a096b8a33a081cb623\">\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623{\ncolor:#ffffff;\nfont-size:22px;\n}\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623 .av-post-metadata-container-inner{\nfont-size:22px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-cd7o2j-11d01b085d6758a096b8a33a081cb623 av-metadata-container-align-left  avia-builder-el-2  el_after_av_hr  el_before_av_one_full  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n<div class='flex_column av-v5z4r-1fd1d6de55ac875f8b9cefb4a3566030 av_one_full  avia-builder-el-3  el_after_av_post_metadata  el_before_av_post_metadata  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m448r-fbab192ed110711c56c27f46fb91d925\">\n#top .av_textblock_section.av-7m448r-fbab192ed110711c56c27f46fb91d925 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-7m448r-fbab192ed110711c56c27f46fb91d925'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">Quand la r\u00e9ponse pr\u00e9c\u00e8de le clic<\/h1>\n<p style=\"text-align: center;\">Pourquoi la visibilit\u00e9 est en train d\u2019\u00eatre red\u00e9finie \u2014 et ce que cela implique pour la Suisse.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65bebf-fdd0c478990ab573e77bf960342daaae\">\n#top .av-post-metadata-container.av-65bebf-fdd0c478990ab573e77bf960342daaae{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-65bebf-fdd0c478990ab573e77bf960342daaae av-metadata-container-align-left  avia-builder-el-5  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0e3-647a99d96bb54ec7d570ed0bebaa4367\">\n#top .hr.hr-invisible.av-p0e3-647a99d96bb54ec7d570ed0bebaa4367{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-p0e3-647a99d96bb54ec7d570ed0bebaa4367 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-4nqx-1f9ea2e9ed6a23cc856f96335c63c817 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  post-inhalt avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2diep3-4379f21ceadb0c1eabec389020991252\">\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252{\ncolor:#000000;\nfont-size:16px;\n}\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252 .av-post-metadata-container-inner{\nfont-size:16px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2diep3-4379f21ceadb0c1eabec389020991252 av-metadata-container-align-left  avia-builder-el-8  el_before_av_hr  avia-builder-el-first  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >28 mai 2026<\/span><span class=\"av-metadata-after av-metadata-after-published\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><span class=\"av-metadata-after av-metadata-after-author\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06\">\n#top .hr.hr-invisible.av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06 hr-invisible  avia-builder-el-9  el_after_av_post_metadata  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2btvp2-0c9c459310898919152f5267ce6157f9\">\n.avia-image-container.av-ll2btvp2-0c9c459310898919152f5267ce6157f9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll2btvp2-0c9c459310898919152f5267ce6157f9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll2btvp2-0c9c459310898919152f5267ce6157f9 av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7583 avia-img-lazy-loading-not-7583 avia_image ' src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/05\/Kommunikation.png\" alt='' title='Kommunikation'  height=\"700\" width=\"1100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/05\/Kommunikation.png 1100w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/05\/Kommunikation-300x191.png 300w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/05\/Kommunikation-1030x655.png 1030w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/05\/Kommunikation-768x489.png 768w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/05\/Kommunikation-786x500.png 786w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d\">\n#top .av_textblock_section.av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 class=\"p1\"><span style=\"font-size: 16px;\">La baisse du trafic de recherche vers les sites de m\u00e9dias s\u2019explique par des syst\u00e8mes d\u2019IA qui r\u00e9sument et diffusent directement les contenus, sans renvoyer les utilisateurs vers la source. (Image : Shutterstock)<\/span><\/h6>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2daep1-44d7d4efc713aa94b12928e881b34e32\">\n#top .av_textblock_section.av-2daep1-44d7d4efc713aa94b12928e881b34e32 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2daep1-44d7d4efc713aa94b12928e881b34e32'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Pendant longtemps, le clic a \u00e9t\u00e9 la monnaie de l\u2019espace public num\u00e9rique. \u00catre trouv\u00e9, c\u2019\u00e9tait exister. Ne pas \u00eatre cliqu\u00e9, c\u2019\u00e9tait dispara\u00eetre. Ce principe d\u2019organisation est aujourd\u2019hui en train de se d\u00e9liter, de mani\u00e8re profonde. Les moteurs de recherche \u00e9voluent vers des \u00ab\u202fanswer engines\u202f\u00bb, les plateformes sociales deviennent de v\u00e9ritables \u00e9cosyst\u00e8mes de cr\u00e9ateurs, et les contenus s\u2019affranchissent progressivement des sites web traditionnels. D\u00e9sormais, la r\u00e9ponse appara\u00eet avant m\u00eame que l\u2019on se demande d\u2019o\u00f9 elle provient.<\/p>\n<p>Le <a href=\"https:\/\/www.ifj.org\/media-centre\/blog\/detail\/article\/reuters-digital-report-2026-journalisms-pivot-navigating-the-ai-and-creators-squeeze\" target=\"_blank\" rel=\"noopener\">Reuters Institute<\/a> pr\u00e9voit, d\u2019ici 2026, une baisse marqu\u00e9e du trafic issu des moteurs de recherche pour les m\u00e9dias et les \u00e9diteurs. En cause\u202f: des syst\u00e8mes de r\u00e9ponse bas\u00e9s sur l\u2019intelligence artificielle, capables de r\u00e9sumer, de synth\u00e9tiser et de diffuser directement les contenus, sans rediriger les utilisateurs vers leur source. Pour les d\u00e9partements de communication, les m\u00e9dias et les producteurs de contenus corporate, il ne s\u2019agit pas d\u2019un simple ajustement technique, mais bien d\u2019un changement de paradigme.<\/p>\n<div>\n<p>\u00c0 l\u2019international, cette transformation est plus brutale qu\u2019en Suisse. Aux \u00c9tats-Unis et dans les grands march\u00e9s europ\u00e9ens, les m\u00e9dias et les organisations subissent d\u00e9j\u00e0 une pression importante\u202f: les syst\u00e8mes de r\u00e9ponse bas\u00e9s sur l\u2019IA entra\u00eenent une baisse \u00e0 deux chiffres du trafic issu des recherches. Les contenus continuent d\u2019\u00eatre utilis\u00e9s, mais ils sont de moins en moins consult\u00e9s directement. Visibilit\u00e9 et cr\u00e9ation de valeur se dissocient. Les march\u00e9s les plus expos\u00e9s sont ceux o\u00f9 les mod\u00e8les m\u00e9diatiques d\u00e9pendent fortement des plateformes et o\u00f9 la concurrence pour l\u2019audience est intense \u2014 des contextes dans lesquels le clic a longtemps \u00e9t\u00e9 le principal indicateur de succ\u00e8s.<\/p>\n<\/div>\n<div>\n<p><strong>Des sp\u00e9cificit\u00e9s suisses<\/strong><\/p>\n<p>La Suisse semble, pour l\u2019instant, relativement \u00e9pargn\u00e9e \u2014 non pas en raison d\u2019un retard technologique, mais gr\u00e2ce \u00e0 sa structure communicationnelle. Des bassins linguistiques restreints, une forte disposition \u00e0 payer pour des contenus de qualit\u00e9 et le poids des m\u00e9dias sp\u00e9cialis\u00e9s\u202f: autant de facteurs qui valorisent l\u2019expertise, la rigueur et la cr\u00e9dibilit\u00e9 davantage que le volume, l\u2019\u00e9motion ou la seule port\u00e9e. Cette solidit\u00e9 reste toutefois relative.<\/p>\n<p>Car la Suisse n\u2019est pas une \u00eele. Elle est pleinement int\u00e9gr\u00e9e aux \u00e9cosyst\u00e8mes informationnels internationaux et s\u2019appuie sur les m\u00eames infrastructures de recherche et d\u2019IA que ses partenaires \u00e9trangers. La diff\u00e9rence ne r\u00e9side donc pas tant dans le \u00ab\u202fsi\u202f\u00bb que dans le \u00ab\u202fcomment\u202f\u00bb.<\/p>\n<p>Dans un march\u00e9 de petite taille, fortement interconnect\u00e9, cette \u00e9volution est particuli\u00e8rement strat\u00e9gique. La visibilit\u00e9, la r\u00e9putation et la capacit\u00e9 \u00e0 s\u2019inscrire dans des dynamiques internationales deviennent des facteurs d\u00e9terminants. Communiquer ne consiste plus seulement \u00e0 capter l\u2019attention, mais \u00e0 \u00eatre cit\u00e9. Dans un univers domin\u00e9 par les answer engines, il ne s\u2019agit plus d\u2019\u00eatre le plus audible, mais d\u2019\u00eatre le plus utile\u202f: produire des contenus structur\u00e9s, v\u00e9rifiables, contextualis\u00e9s, et clairement attribu\u00e9s.<\/p>\n<\/div>\n<div>\n<p><strong>Les individus au premier plan<\/strong><\/p>\n<p>Parall\u00e8lement, l\u2019attention se d\u00e9place vers les personnes. Le Reuters Institute d\u00e9crit une personnalisation croissante de l\u2019espace public\u202f: journalistes, experts, scientifiques ou dirigeants deviennent eux-m\u00eames des marques m\u00e9diatiques. Pour les organisations suisses, traditionnellement attach\u00e9es \u00e0 la discr\u00e9tion et \u00e0 l\u2019institutionnel, cela constitue un d\u00e9fi culturel. La visibilit\u00e9 se construit l\u00e0 o\u00f9 des individus portent et incarnent les contenus \u2014 et non l\u00e0 o\u00f9 ils restent anonymes.<\/p>\n<\/div>\n<div>\n<p><strong>La fin de la logique de port\u00e9e<\/strong><\/p>\n<p>Le constat est clair, m\u00eame s\u2019il peut d\u00e9ranger\u202f: la communication doit passer d\u2019une logique de port\u00e9e \u00e0 une logique de pertinence. Il ne s\u2019agit plus tant de g\u00e9n\u00e9rer du trafic que d\u2019appara\u00eetre dans les bons contextes, comme source, r\u00e9f\u00e9rence ou argument. Pour avoir de l\u2019impact en 2026, les contenus doivent pouvoir \u00eatre cit\u00e9s, r\u00e9sum\u00e9s et r\u00e9utilis\u00e9s sans perdre leur substance.<\/p>\n<p>Pour la Suisse, cette \u00e9volution repr\u00e9sente aussi une opportunit\u00e9. Pr\u00e9cision, fiabilit\u00e9, profondeur\u202f: autant de qualit\u00e9s historiquement associ\u00e9es au pays. Dans un espace public fragment\u00e9 et m\u00e9diatis\u00e9 par l\u2019intelligence artificielle, ces atouts retrouvent toute leur valeur \u2014 \u00e0 condition d\u2019abandonner le clic comme principal indicateur, et de repenser la visibilit\u00e9 comme une composante de la r\u00e9ponse elle-m\u00eame.<\/p>\n<\/div>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dwefk-64b75231dd03d75203b83ead386ab336\">\n.avia-section.av-dwefk-64b75231dd03d75203b83ead386ab336{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-dwefk-64b75231dd03d75203b83ead386ab336 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  post_slider avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7502'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-8036 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/09\/24\/nous-devons-sortir-de-notre-zone-de-confort\/' data-rel='slide-1' class='slide-image' title='\u00ab Nous devons sortir de notre zone de confort. \u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/09\/Raynald-Droz_WS-1-495x400.png\" class=\"wp-image-8076 avia-img-lazy-loading-not-8076 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/09\/24\/nous-devons-sortir-de-notre-zone-de-confort\/' title='\u00ab Nous devons sortir de notre zone de confort. \u00bb'>\u00ab Nous devons sortir de notre zone de confort. \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/09\/24\/nous-devons-sortir-de-notre-zone-de-confort\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-09-24T13:16:56+02:00\" >24 septembre 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le divisionnaire Raynald Droz, qui a dirig\u00e9 l'arm\u00e9e suisse pendant la pand\u00e9mie et l'intervention \u00e0 Blatten, explique pourquoi nous devrions sortir de notre zone de confort pour faire face aux crises futures.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2026\/09\/Raynald-Droz_WS-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>435<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1100<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2026-09-24 13:16:56<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-09-24 15:39:48<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab Nous devons sortir de notre zone de confort. \u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5905 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/08\/28\/dans-un-monde-trouble-lintelligence-collective-est-indispensable\/' data-rel='slide-1' class='slide-image' title='\u00ab\u202fDans un monde troubl\u00e9, l\u2019intelligence collective est indispensable.\u202f\u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/08\/vincent_subilia-495x400.jpg\" class=\"wp-image-5903 avia-img-lazy-loading-not-5903 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/08\/vincent_subilia-495x400.jpg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/08\/vincent_subilia-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/08\/28\/dans-un-monde-trouble-lintelligence-collective-est-indispensable\/' title='\u00ab\u202fDans un monde troubl\u00e9, l\u2019intelligence collective est indispensable.\u202f\u00bb'>\u00ab\u202fDans un monde troubl\u00e9, l\u2019intelligence collective est indispensable.\u202f\u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/08\/28\/dans-un-monde-trouble-lintelligence-collective-est-indispensable\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-08-28T09:30:13+02:00\" >28 ao\u00fbt 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le directeur de la CCIG Vincent Subilia a pris la pr\u00e9sidence de la fa\u00eeti\u00e8re regroupant les 19 chambres de commerce suisses et du Liechtenstein en juin dernier.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/08\/vincent_subilia.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>751<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1335<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Chrystel Domenjoz<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Chrystel Domenjoz<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2025-08-28 09:30:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-29 09:09:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab\u202fDans un monde troubl\u00e9, l\u2019intelligence collective est indispensable.\u202f\u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5803 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/08\/28\/les-17-regles-de-la-propagande-sovietique-et-pourquoi-elles-fonctionnent-encore-aujourdhui\/' data-rel='slide-1' class='slide-image' title='Propagande sovi\u00e9tique &#8211; elle fonctionne encore'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/08\/28\/les-17-regles-de-la-propagande-sovietique-et-pourquoi-elles-fonctionnent-encore-aujourdhui\/' title='Propagande sovi\u00e9tique &#8211; elle fonctionne encore'>Propagande sovi\u00e9tique &#8211; elle fonctionne encore<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/08\/28\/les-17-regles-de-la-propagande-sovietique-et-pourquoi-elles-fonctionnent-encore-aujourdhui\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-08-28T09:21:57+02:00\" >28 ao\u00fbt 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Quand Poutine communique avec le monde, il tente de le manipuler selon les r\u00e8gles de l'art<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Andreas Hugi<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Andreas Hugi<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2025-08-28 09:21:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-28 16:21:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Propagande sovi\u00e9tique &#8211; elle fonctionne encore<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-5459 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/' data-rel='slide-1' class='slide-image' title='La politique discut\u00e9e dans des chats secrets'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/' title='La politique discut\u00e9e dans des chats secrets'>La politique discut\u00e9e dans des chats secrets<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-05-26T13:52:07+02:00\" >26 mai 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >O\u00f9 les milliardaires de la tech d\u00e9battent de politique avec des repr\u00e9sentants politiques et des m\u00e9dias en toute discr\u00e9tion<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2025-05-26 13:52:07<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-05-28 10:17:44<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La politique discut\u00e9e dans des chats secrets<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6218 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/10\/30\/its-the-end-of-the-world-wide-web-as-we-know-it\/' data-rel='slide-1' class='slide-image' title='It&rsquo;s the end of the World (Wide Web) as we know it'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/10\/30\/its-the-end-of-the-world-wide-web-as-we-know-it\/' title='It&rsquo;s the end of the World (Wide Web) as we know it'>It&rsquo;s the end of the World (Wide Web) as we know it<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/10\/30\/its-the-end-of-the-world-wide-web-as-we-know-it\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-10-30T10:03:07+01:00\" >30 octobre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >L'IA change radicalement Internet, quelles cons\u00e9quences pour les entreprises et les politiques ?<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Patrick Blaser<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patrick Blaser<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2025-10-30 10:03:07<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-10-30 16:36:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>It&rsquo;s the end of the World (Wide Web) as we know it<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5182 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/qui-ecrit-les-articles-pour-cette-plate-forme\/' data-rel='slide-1' class='slide-image' title='Qui \u00e9crit les articles pour cette plate-forme'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png\" class=\"wp-image-4344 avia-img-lazy-loading-not-4344 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/qui-ecrit-les-articles-pour-cette-plate-forme\/' title='Qui \u00e9crit les articles pour cette plate-forme'>Qui \u00e9crit les articles pour cette plate-forme<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/qui-ecrit-les-articles-pour-cette-plate-forme\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-03-27T14:45:57+01:00\" >27 mars 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >D\u00e9couvrez l'expertise de furrerhugi dans influence.ch<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2025-03-27 14:45:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-27 19:42:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Qui \u00e9crit les articles pour cette plate-forme<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-7877 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-revolution-silencieuse-du-monde-du-travail\/' data-rel='slide-1' class='slide-image' title='La r\u00e9volution silencieuse du monde du travail'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-revolution-silencieuse-du-monde-du-travail\/' title='La r\u00e9volution silencieuse du monde du travail'>La r\u00e9volution silencieuse du monde du travail<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-revolution-silencieuse-du-monde-du-travail\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:31:35+02:00\" >27 ao\u00fbt 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi l'intelligence artificielle rend les capacit\u00e9s humaines encore plus importantes  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2026-08-27 10:31:35<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-27 19:51:37<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La r\u00e9volution silencieuse du monde du travail<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4736 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/fruehfranzoesisch-une-chronique-redigee-en-francais\/' data-rel='slide-1' class='slide-image' title='Fr\u00fchfranz\u00f6sisch \u2013 une chronique r\u00e9dig\u00e9e en fran\u00e7ais'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/fruehfranzoesisch-une-chronique-redigee-en-francais\/' title='Fr\u00fchfranz\u00f6sisch \u2013 une chronique r\u00e9dig\u00e9e en fran\u00e7ais'>Fr\u00fchfranz\u00f6sisch \u2013 une chronique r\u00e9dig\u00e9e en fran\u00e7ais<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/fruehfranzoesisch-une-chronique-redigee-en-francais\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-02-27T08:20:23+01:00\" >27 f\u00e9vrier 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Apprendre le fran\u00e7ais d\u00e8s l\u2019\u00e9cole primaire pour les petits al\u00e9maniques est souvent v\u00e9cu comme un fardeau. <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Chrystel Domenjoz<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Chrystel Domenjoz<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2025-02-27 08:20:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-02-27 15:33:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Fr\u00fchfranz\u00f6sisch \u2013 une chronique r\u00e9dig\u00e9e en fran\u00e7ais<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7882 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-nouvelle-penurie-de-main-doeuvre-qualifiee-lia-ne-la-resout-pas-elle-la-redistribue\/' data-rel='slide-1' class='slide-image' title='La nouvelle p\u00e9nurie de main-d&rsquo;\u0153uvre qualifi\u00e9e'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-nouvelle-penurie-de-main-doeuvre-qualifiee-lia-ne-la-resout-pas-elle-la-redistribue\/' title='La nouvelle p\u00e9nurie de main-d&rsquo;\u0153uvre qualifi\u00e9e'>La nouvelle p\u00e9nurie de main-d&rsquo;\u0153uvre qualifi\u00e9e<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:30:02+02:00\" >27 ao\u00fbt 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >En Suisse, la v\u00e9ritable pression provient de la d\u00e9mographie.   <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:03+02:00\" >2026-08-27 10:30:02<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-27 19:50:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La nouvelle p\u00e9nurie de main-d&rsquo;\u0153uvre qualifi\u00e9e<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi la visibilit\u00e9 est red\u00e9finie \u2014 et ce que cela implique pour la Suisse.<\/p>\n","protected":false},"author":6,"featured_media":529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-7502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand la 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