{"id":7129,"date":"2026-03-26T14:14:09","date_gmt":"2026-03-26T13:14:09","guid":{"rendered":"https:\/\/influence.ch\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/"},"modified":"2026-03-26T19:25:02","modified_gmt":"2026-03-26T18:25:02","slug":"la-prochaine-ere-de-la-communication-dentreprise","status":"publish","type":"post","link":"https:\/\/influence.ch\/fr\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/","title":{"rendered":"La prochaine \u00e8re de la communication"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-felfbv-d16ef7188464932ff0cc228abcbe5f75\">\n.avia-section.av-felfbv-d16ef7188464932ff0cc228abcbe5f75{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-felfbv-d16ef7188464932ff0cc228abcbe5f75 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  head_komm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-egeacb-58df2f560684c7482eee84c59db67744\">\n#top .hr.hr-invisible.av-egeacb-58df2f560684c7482eee84c59db67744{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-egeacb-58df2f560684c7482eee84c59db67744 hr-invisible  avia-builder-el-1  el_before_av_post_metadata  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cd7o2j-11d01b085d6758a096b8a33a081cb623\">\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623{\ncolor:#ffffff;\nfont-size:22px;\n}\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623 .av-post-metadata-container-inner{\nfont-size:22px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-cd7o2j-11d01b085d6758a096b8a33a081cb623 av-metadata-container-align-left  avia-builder-el-2  el_after_av_hr  el_before_av_one_full  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n<div class='flex_column av-v5z4r-1fd1d6de55ac875f8b9cefb4a3566030 av_one_full  avia-builder-el-3  el_after_av_post_metadata  el_before_av_post_metadata  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m448r-fbab192ed110711c56c27f46fb91d925\">\n#top .av_textblock_section.av-7m448r-fbab192ed110711c56c27f46fb91d925 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-7m448r-fbab192ed110711c56c27f46fb91d925'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">La prochaine \u00e8re de la communication d&rsquo;entreprise<\/h1>\n<p style=\"text-align: center;\">Pourquoi l&rsquo;authenticit\u00e9, l&rsquo;IA et la communaut\u00e9 d\u00e9finissent les nouvelles r\u00e8gles du jeu<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65bebf-fdd0c478990ab573e77bf960342daaae\">\n#top .av-post-metadata-container.av-65bebf-fdd0c478990ab573e77bf960342daaae{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-65bebf-fdd0c478990ab573e77bf960342daaae av-metadata-container-align-left  avia-builder-el-5  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0e3-647a99d96bb54ec7d570ed0bebaa4367\">\n#top .hr.hr-invisible.av-p0e3-647a99d96bb54ec7d570ed0bebaa4367{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-p0e3-647a99d96bb54ec7d570ed0bebaa4367 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-4nqx-1f9ea2e9ed6a23cc856f96335c63c817 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  post-inhalt avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2diep3-4379f21ceadb0c1eabec389020991252\">\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252{\ncolor:#000000;\nfont-size:16px;\n}\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252 .av-post-metadata-container-inner{\nfont-size:16px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2diep3-4379f21ceadb0c1eabec389020991252 av-metadata-container-align-left  avia-builder-el-8  el_before_av_hr  avia-builder-el-first  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >26 mars 2026<\/span><span class=\"av-metadata-after av-metadata-after-published\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><span class=\"av-metadata-after av-metadata-after-author\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06\">\n#top .hr.hr-invisible.av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06 hr-invisible  avia-builder-el-9  el_after_av_post_metadata  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2btvp2-5e90355f3ee203702a40d5590d56abad\">\n.avia-image-container.av-ll2btvp2-5e90355f3ee203702a40d5590d56abad img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll2btvp2-5e90355f3ee203702a40d5590d56abad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll2btvp2-5e90355f3ee203702a40d5590d56abad av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7096 avia-img-lazy-loading-not-7096 avia_image ' src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation.jpg\" alt='' title='Business,Investment,Concepts,In,Environmental,,Social,And,Environmental,Management,,Esg'  height=\"753\" width=\"1100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation.jpg 1100w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-300x205.jpg 300w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-1030x705.jpg 1030w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-768x526.jpg 768w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-730x500.jpg 730w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d\">\n#top .av_textblock_section.av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 class=\"p1\">Pour rester dans la course aujourd&rsquo;hui, il ne suffit plus de proposer des brochures sur papier glac\u00e9 et des communiqu\u00e9s standard. Les attentes des parties prenantes en mati\u00e8re de communication d&rsquo;entreprise ont augment\u00e9. (Photo : Shutterstock)<\/h6>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2daep1-44d7d4efc713aa94b12928e881b34e32\">\n#top .av_textblock_section.av-2daep1-44d7d4efc713aa94b12928e881b34e32 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2daep1-44d7d4efc713aa94b12928e881b34e32'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La communication d&rsquo;entreprise est confront\u00e9e \u00e0 un changement de paradigme. Les m\u00e9canismes classiques de relations publiques ne fonctionnent plus comme avant. Les attentes des parties prenantes ont augment\u00e9. Pour rester pertinent aujourd&rsquo;hui, il faut offrir plus que des brochures sur papier glac\u00e9 et des d\u00e9clarations standard. Voici les six principales tendances et pourquoi elles r\u00e9\u00e9crivent les r\u00e8gles du jeu.<\/p>\n<ol>\n<li><strong>L&rsquo;authenticit\u00e9, avant la perfection<\/strong><br \/>\nL&rsquo;\u00e9poque des campagnes d&rsquo;image impeccables est r\u00e9volue. Les consommateurs, les investisseurs et les collaborateurs attendent des histoires authentiques avec des angles pr\u00e9cis.<br \/>\n<strong>Exemple :<\/strong> Patagonia communique depuis des ann\u00e9es de mani\u00e8re radicalement transparente. L&rsquo;entreprise parle ouvertement des probl\u00e8mes de production et appelle m\u00eame \u00e0 consommer moins. R\u00e9sultat : une cr\u00e9dibilit\u00e9 maximale et une communaut\u00e9 qui aime la marque.<strong>Pourquoi est-ce pertinent ?<\/strong> Dans un monde o\u00f9 le contenu est g\u00e9n\u00e9r\u00e9 par l&rsquo;IA, l&rsquo;authenticit\u00e9 est l&rsquo;antidote. Communiquer honn\u00eatement permet d&rsquo;instaurer la confiance. C&rsquo;est la nouvelle monnaie d&rsquo;\u00e9change.<\/li>\n<li><strong>L&rsquo;IA comme outil, pas comme substitut<\/strong><br \/>\nL&rsquo;intelligence artificielle r\u00e9volutionne la production de contenu. Les textes automatis\u00e9s, les chatbots et l&rsquo;analyse pr\u00e9dictive sont devenus la norme. Mais le facteur humain reste indispensable.<br \/>\n<strong>Exemple :<\/strong> Deutsche Telekom utilise l&rsquo;IA pour surveiller les r\u00e9seaux sociaux afin d&rsquo;identifier les tendances \u00e0 un stade pr\u00e9coce. Mais la communication proprement dite est d\u00e9lib\u00e9r\u00e9ment personnelle, c&rsquo;est-\u00e0-dire assur\u00e9e par de vraies personnes.<strong>Takeaway :<\/strong> l&rsquo;IA est un turbo, pas un pilote automatique. Les entreprises doivent faire le grand \u00e9cart : augmenter l&rsquo;efficacit\u00e9 sans perdre l&rsquo;\u00e2me de la marque.<\/li>\n<li><strong>La communication du CEO, un vrai enjeu<\/strong><br \/>\nLes cadres sup\u00e9rieurs sont aujourd&rsquo;hui plus que de simples d\u00e9cideurs. Ils sont des ambassadeurs de marque. LinkedIn est la nouvelle tribune pour le leadership \u00e9clair\u00e9.<br \/>\n<strong>Exemple :<\/strong> Satya Nadella (Microsoft) utilise LinkedIn pour donner un aper\u00e7u personnel et rendre la strat\u00e9gie de l&rsquo;entreprise plus tangible. Cela cr\u00e9e une proximit\u00e9 et une confiance qui vont bien au-del\u00e0 des communiqu\u00e9s de presse classiques.<strong>Pourquoi est-ce important ?<\/strong> Les points de vue personnels sont plus authentiques et plus \u00e9motionnels que les d\u00e9clarations d&rsquo;entreprise. Ils rendent les entreprises plus humaines.<\/li>\n<li><strong>Durabilit\u00e9 : des faits plut\u00f4t que des phrases<\/strong><br \/>\nLe greenwashing est mort. Aujourd&rsquo;hui, c&rsquo;est l&rsquo;impact mesurable qui compte. Les entreprises ne doivent pas seulement raconter leur histoire de durabilit\u00e9, mais aussi la prouver.<br \/>\n<strong>Exemple :<\/strong> IKEA publie chaque ann\u00e9e des rapports d\u00e9taill\u00e9s sur le d\u00e9veloppement durable avec des KPI clairs. C&rsquo;est plus que des relations publiques, c&rsquo;est une responsabilit\u00e9 v\u00e9rifiable.<strong>Cons\u00e9quence :<\/strong> la communication est guid\u00e9e par les donn\u00e9es. Ceux qui ne livrent que de belles paroles perdent leur cr\u00e9dibilit\u00e9.<\/li>\n<li><strong>La communaut\u00e9 plut\u00f4t que la port\u00e9e<\/strong><br \/>\nL&rsquo;\u00e8re du \u00ab\u00a0broadcasting\u00a0\u00bb est r\u00e9volue. Les marques misent sur le dialogue, les micro-communaut\u00e9s et la cocr\u00e9ation.<br \/>\n<strong>Exemple :<\/strong> Lego exploite sa propre plate-forme sur laquelle les fans peuvent soumettre de nouvelles id\u00e9es de produits. Les meilleures propositions sont d\u00e9velopp\u00e9es, un exemple parfait de co-cr\u00e9ation.<strong>Pourquoi ?<\/strong> L&rsquo;engagement bat la port\u00e9e. La loyaut\u00e9 na\u00eet de l&rsquo;\u00e9change, pas du monologue.<\/li>\n<li><strong>Communication de crise en temps r\u00e9el<\/strong><br \/>\nLes m\u00e9dias sociaux acc\u00e9l\u00e8rent tout. Si vous ne r\u00e9agissez pas rapidement, vous \u00eates perdant.<br \/>\n<strong>Exemple :<\/strong> En janvier 2025, le discounter am\u00e9ricain Target a \u00e9t\u00e9 touch\u00e9 par une importante fuite de donn\u00e9es qui a compromis des millions de donn\u00e9es de cartes de cr\u00e9dit. Le CEO Brian Cornell a r\u00e9agi de mani\u00e8re inhabituellement rapide et personnelle : quelques heures apr\u00e8s l&rsquo;annonce de l&rsquo;incident, Cornell a publi\u00e9 un message vid\u00e9o sur Twitter et Instagram.<strong>Tendance :<\/strong> les entreprises ont besoin d&rsquo;une gestion de crise \u00ab\u00a0always-on\u00a0\u00bb &#8211; avec des processus et des sc\u00e9narios clairs.<\/li>\n<\/ol>\n<p>La communication d&rsquo;entreprise devient plus personnelle, plus transparente et plus intelligente d&rsquo;un point de vue technologique. Ignorer ces tendances, c&rsquo;est risquer non seulement de perdre sa pertinence, mais aussi sa confiance. L&rsquo;avenir appartient aux marques qui sont audacieuses et pr\u00eates \u00e0 \u00e9tablir de v\u00e9ritables relations avec leurs groupes cibles.<\/p>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dwefk-64b75231dd03d75203b83ead386ab336\">\n.avia-section.av-dwefk-64b75231dd03d75203b83ead386ab336{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-dwefk-64b75231dd03d75203b83ead386ab336 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  post_slider avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-4405 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/jai-une-chance-inouie\/' data-rel='slide-1' class='slide-image' title='\u00ab J&rsquo;ai une chance inou\u00efe \u00bb'><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/01\/Maja-Riniker_R.Ruis_0001_2-scaled.jpg\" class=\"wp-image-4376 avia-img-lazy-loading-not-4376 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/jai-une-chance-inouie\/' title='\u00ab J&rsquo;ai une chance inou\u00efe \u00bb'>\u00ab J&rsquo;ai une chance inou\u00efe \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/jai-une-chance-inouie\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-01-30T11:22:14+01:00\" >30 janvier 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >La conseill\u00e8re nationale PLR Maja Riniker est actuellement la plus haute personnalit\u00e9 suisse. Son ann\u00e9e pr\u00e9sidentielle est jalonn\u00e9e d'\u00e9v\u00e9nements majeurs, de l'\u00e9lection du Conseil f\u00e9d\u00e9ral \u00e0 l'Exposition universelle d'Osaka en passant par la F\u00e9d\u00e9rale.   <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/01\/Maja-Riniker_R.Ruis_0001_2-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-01-30 11:22:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-02-27 19:32:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab J&rsquo;ai une chance inou\u00efe \u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5342 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/04\/15\/la-democratie-a-lepreuve-pourquoi-la-suisse-est-un-modele-mondial\/' data-rel='slide-1' class='slide-image' title='La d\u00e9mocratie \u00e0 l&rsquo;\u00e9preuve : pourquoi la Suisse est un mod\u00e8le mondial'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/04\/15\/la-democratie-a-lepreuve-pourquoi-la-suisse-est-un-modele-mondial\/' title='La d\u00e9mocratie \u00e0 l&rsquo;\u00e9preuve : pourquoi la Suisse est un mod\u00e8le mondial'>La d\u00e9mocratie \u00e0 l&rsquo;\u00e9preuve : pourquoi la Suisse est un mod\u00e8le mondial<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-04-15T15:21:53+02:00\" >15 avril 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Les mouvements populistes gagnent du terrain. A quoi cela est-il d\u00fb ?   <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-04-15 15:21:53<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-04-25 10:14:59<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La d\u00e9mocratie \u00e0 l&rsquo;\u00e9preuve : pourquoi la Suisse est un mod\u00e8le mondial<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6573 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/aujourdhui-nimporte-qui-peut-sadresser-au-monde-entier\/' data-rel='slide-1' class='slide-image' title='Aujourd\u2019hui, n\u2019importe qui peut s\u2019adresser au monde entier.\u202f'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/aujourdhui-nimporte-qui-peut-sadresser-au-monde-entier\/' title='Aujourd\u2019hui, n\u2019importe qui peut s\u2019adresser au monde entier.\u202f'>Aujourd\u2019hui, n\u2019importe qui peut s\u2019adresser au monde entier.\u202f<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-12-23T06:18:35+01:00\" >23 d\u00e9cembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >L'espace public num\u00e9rique, les sentiments post-factuels et les nouvelles responsabilit\u00e9s de la communication politique  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-12-23 06:18:35<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-12-23 11:17:30<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Aujourd\u2019hui, n\u2019importe qui peut s\u2019adresser au monde entier.\u202f<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6099 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/25\/la-suisse-se-trouve-a-un-point-nevralgique\/' data-rel='slide-1' class='slide-image' title='\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-495x400.jpeg\" class=\"wp-image-6097 avia-img-lazy-loading-not-6097 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-495x400.jpeg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-845x684.jpeg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/25\/la-suisse-se-trouve-a-un-point-nevralgique\/' title='\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb'>\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/09\/25\/la-suisse-se-trouve-a-un-point-nevralgique\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-09-25T09:12:14+02:00\" >25 septembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le chercheur en communication Mark Eisenegger explique pourquoi les m\u00e9dias en Suisse r\u00e9sistent mieux \u00e0 la d\u00e9sinformation qu'aux Etats-Unis - et ce qui le pr\u00e9occupe malgr\u00e9 tout chez nous aussi.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/Mark-Eisenegger.jpg-scaled.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2560<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2430<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-09-25 09:12:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-25 15:32:02<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab La Suisse se trouve \u00e0 un point n\u00e9vralgique \u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5376 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/04\/24\/le-rire-a-un-puissant-effet-anti-stress\/' data-rel='slide-1' class='slide-image' title='\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/04\/andreasamson24-495x400.jpeg\" class=\"wp-image-5373 avia-img-lazy-loading-not-5373 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/04\/24\/le-rire-a-un-puissant-effet-anti-stress\/' title='\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb'>\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/04\/24\/le-rire-a-un-puissant-effet-anti-stress\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-04-24T09:21:48+02:00\" >24 avril 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le professeur de psychologie Andrea Samson explique comment l'humour peut nous aider \u00e0 rester confiants, m\u00eame dans les situations difficiles.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/04\/andreasamson24.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>426<\/span>\n\t\t\t\t\t\t<span itemprop='width'>640<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-04-24 09:21:48<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-04-25 09:42:06<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7716 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/06\/24\/la-geopolitique-devient-une-question-de-communication\/' data-rel='slide-1' class='slide-image' title='La g\u00e9opolitique devient une question de communication'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/06\/24\/la-geopolitique-devient-une-question-de-communication\/' title='La g\u00e9opolitique devient une question de communication'>La g\u00e9opolitique devient une question de communication<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/06\/24\/la-geopolitique-devient-une-question-de-communication\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-06-24T09:14:44+02:00\" >24 juin 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi les entreprises doivent apprendre \u00e0 mettre en perspective la politique de pouvoir.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-06-24 09:14:44<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-25 16:47:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La g\u00e9opolitique devient une question de communication<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6030 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/' data-rel='slide-1' class='slide-image' title='Des histoires qui font mouche &#8211; la Suisse et son image RP'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png\" class=\"wp-image-4344 avia-img-lazy-loading-not-4344 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/' title='Des histoires qui font mouche &#8211; la Suisse et son image RP'>Des histoires qui font mouche &#8211; la Suisse et son image RP<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >23 septembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\u00ab Les faiseurs d'opinion \u00bb par Kaspar Silberschmidt  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-09-23 13:56:56<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-25 15:33:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Des histoires qui font mouche &#8211; la Suisse et son image RP<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5638 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/' data-rel='slide-1' class='slide-image' title='Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/' title='Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi'>Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:08:13+02:00\" >26 juin 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Ces neuf \u00e9tapes vous permettront de faire le meilleur choix possible  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-06-26 08:08:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-06-26 14:26:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4689 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/nouvel-ordre-mondial-nouvelles-regles\/' data-rel='slide-1' class='slide-image' title='Nouvel ordre mondial, nouvelles r\u00e8gles'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/nouvel-ordre-mondial-nouvelles-regles\/' title='Nouvel ordre mondial, nouvelles r\u00e8gles'>Nouvel ordre mondial, nouvelles r\u00e8gles<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/nouvel-ordre-mondial-nouvelles-regles\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-02-27T08:33:11+01:00\" >27 f\u00e9vrier 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi les entreprises doivent faire de la g\u00e9opolitique une priorit\u00e9 pour rester comp\u00e9titifs dans un monde multipolaire  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-02-27 08:33:11<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-02-27 15:29:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Nouvel ordre mondial, nouvelles r\u00e8gles<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi l&rsquo;authenticit\u00e9 et l&rsquo;IA d\u00e9finissent les nouvelles r\u00e8gles du jeu<\/p>\n","protected":false},"author":6,"featured_media":529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-7129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La prochaine \u00e8re de la communication - influence powered by furrerhugi<\/title>\n<meta name=\"description\" content=\"La prochaine \u00e8re de la communication d&#039;entreprise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influence.ch\/fr\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La prochaine \u00e8re de la communication - influence powered by furrerhugi\" \/>\n<meta property=\"og:description\" content=\"La prochaine \u00e8re de la communication d&#039;entreprise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/influence.ch\/fr\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"influence powered by furrerhugi\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T13:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T18:25:02+00:00\" \/>\n<meta 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