{"id":7129,"date":"2026-03-26T14:14:09","date_gmt":"2026-03-26T13:14:09","guid":{"rendered":"https:\/\/influence.ch\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/"},"modified":"2026-03-26T19:25:02","modified_gmt":"2026-03-26T18:25:02","slug":"la-prochaine-ere-de-la-communication-dentreprise","status":"publish","type":"post","link":"https:\/\/influence.ch\/fr\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/","title":{"rendered":"La prochaine \u00e8re de la communication"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-felfbv-d16ef7188464932ff0cc228abcbe5f75\">\n.avia-section.av-felfbv-d16ef7188464932ff0cc228abcbe5f75{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-felfbv-d16ef7188464932ff0cc228abcbe5f75 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  head_komm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-egeacb-58df2f560684c7482eee84c59db67744\">\n#top .hr.hr-invisible.av-egeacb-58df2f560684c7482eee84c59db67744{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-egeacb-58df2f560684c7482eee84c59db67744 hr-invisible  avia-builder-el-1  el_before_av_post_metadata  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cd7o2j-11d01b085d6758a096b8a33a081cb623\">\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623{\ncolor:#ffffff;\nfont-size:22px;\n}\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623 .av-post-metadata-container-inner{\nfont-size:22px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-cd7o2j-11d01b085d6758a096b8a33a081cb623 av-metadata-container-align-left  avia-builder-el-2  el_after_av_hr  el_before_av_one_full  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n<div class='flex_column av-v5z4r-1fd1d6de55ac875f8b9cefb4a3566030 av_one_full  avia-builder-el-3  el_after_av_post_metadata  el_before_av_post_metadata  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m448r-fbab192ed110711c56c27f46fb91d925\">\n#top .av_textblock_section.av-7m448r-fbab192ed110711c56c27f46fb91d925 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-7m448r-fbab192ed110711c56c27f46fb91d925'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">La prochaine \u00e8re de la communication d&rsquo;entreprise<\/h1>\n<p style=\"text-align: center;\">Pourquoi l&rsquo;authenticit\u00e9, l&rsquo;IA et la communaut\u00e9 d\u00e9finissent les nouvelles r\u00e8gles du jeu<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65bebf-fdd0c478990ab573e77bf960342daaae\">\n#top .av-post-metadata-container.av-65bebf-fdd0c478990ab573e77bf960342daaae{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-65bebf-fdd0c478990ab573e77bf960342daaae av-metadata-container-align-left  avia-builder-el-5  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0e3-647a99d96bb54ec7d570ed0bebaa4367\">\n#top .hr.hr-invisible.av-p0e3-647a99d96bb54ec7d570ed0bebaa4367{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-p0e3-647a99d96bb54ec7d570ed0bebaa4367 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-4nqx-1f9ea2e9ed6a23cc856f96335c63c817 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  post-inhalt avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2diep3-4379f21ceadb0c1eabec389020991252\">\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252{\ncolor:#000000;\nfont-size:16px;\n}\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252 .av-post-metadata-container-inner{\nfont-size:16px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2diep3-4379f21ceadb0c1eabec389020991252 av-metadata-container-align-left  avia-builder-el-8  el_before_av_hr  avia-builder-el-first  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >26 mars 2026<\/span><span class=\"av-metadata-after av-metadata-after-published\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><span class=\"av-metadata-after av-metadata-after-author\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06\">\n#top .hr.hr-invisible.av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06 hr-invisible  avia-builder-el-9  el_after_av_post_metadata  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2btvp2-5e90355f3ee203702a40d5590d56abad\">\n.avia-image-container.av-ll2btvp2-5e90355f3ee203702a40d5590d56abad img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll2btvp2-5e90355f3ee203702a40d5590d56abad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll2btvp2-5e90355f3ee203702a40d5590d56abad av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7096 avia-img-lazy-loading-not-7096 avia_image ' src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation.jpg\" alt='' title='Business,Investment,Concepts,In,Environmental,,Social,And,Environmental,Management,,Esg'  height=\"753\" width=\"1100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation.jpg 1100w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-300x205.jpg 300w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-1030x705.jpg 1030w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-768x526.jpg 768w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-730x500.jpg 730w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d\">\n#top .av_textblock_section.av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 class=\"p1\">Pour rester dans la course aujourd&rsquo;hui, il ne suffit plus de proposer des brochures sur papier glac\u00e9 et des communiqu\u00e9s standard. Les attentes des parties prenantes en mati\u00e8re de communication d&rsquo;entreprise ont augment\u00e9. (Photo : Shutterstock)<\/h6>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2daep1-44d7d4efc713aa94b12928e881b34e32\">\n#top .av_textblock_section.av-2daep1-44d7d4efc713aa94b12928e881b34e32 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2daep1-44d7d4efc713aa94b12928e881b34e32'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La communication d&rsquo;entreprise est confront\u00e9e \u00e0 un changement de paradigme. Les m\u00e9canismes classiques de relations publiques ne fonctionnent plus comme avant. Les attentes des parties prenantes ont augment\u00e9. Pour rester pertinent aujourd&rsquo;hui, il faut offrir plus que des brochures sur papier glac\u00e9 et des d\u00e9clarations standard. Voici les six principales tendances et pourquoi elles r\u00e9\u00e9crivent les r\u00e8gles du jeu.<\/p>\n<ol>\n<li><strong>L&rsquo;authenticit\u00e9, avant la perfection<\/strong><br \/>\nL&rsquo;\u00e9poque des campagnes d&rsquo;image impeccables est r\u00e9volue. Les consommateurs, les investisseurs et les collaborateurs attendent des histoires authentiques avec des angles pr\u00e9cis.<br \/>\n<strong>Exemple :<\/strong> Patagonia communique depuis des ann\u00e9es de mani\u00e8re radicalement transparente. L&rsquo;entreprise parle ouvertement des probl\u00e8mes de production et appelle m\u00eame \u00e0 consommer moins. R\u00e9sultat : une cr\u00e9dibilit\u00e9 maximale et une communaut\u00e9 qui aime la marque.<strong>Pourquoi est-ce pertinent ?<\/strong> Dans un monde o\u00f9 le contenu est g\u00e9n\u00e9r\u00e9 par l&rsquo;IA, l&rsquo;authenticit\u00e9 est l&rsquo;antidote. Communiquer honn\u00eatement permet d&rsquo;instaurer la confiance. C&rsquo;est la nouvelle monnaie d&rsquo;\u00e9change.<\/li>\n<li><strong>L&rsquo;IA comme outil, pas comme substitut<\/strong><br \/>\nL&rsquo;intelligence artificielle r\u00e9volutionne la production de contenu. Les textes automatis\u00e9s, les chatbots et l&rsquo;analyse pr\u00e9dictive sont devenus la norme. Mais le facteur humain reste indispensable.<br \/>\n<strong>Exemple :<\/strong> Deutsche Telekom utilise l&rsquo;IA pour surveiller les r\u00e9seaux sociaux afin d&rsquo;identifier les tendances \u00e0 un stade pr\u00e9coce. Mais la communication proprement dite est d\u00e9lib\u00e9r\u00e9ment personnelle, c&rsquo;est-\u00e0-dire assur\u00e9e par de vraies personnes.<strong>Takeaway :<\/strong> l&rsquo;IA est un turbo, pas un pilote automatique. Les entreprises doivent faire le grand \u00e9cart : augmenter l&rsquo;efficacit\u00e9 sans perdre l&rsquo;\u00e2me de la marque.<\/li>\n<li><strong>La communication du CEO, un vrai enjeu<\/strong><br \/>\nLes cadres sup\u00e9rieurs sont aujourd&rsquo;hui plus que de simples d\u00e9cideurs. Ils sont des ambassadeurs de marque. LinkedIn est la nouvelle tribune pour le leadership \u00e9clair\u00e9.<br \/>\n<strong>Exemple :<\/strong> Satya Nadella (Microsoft) utilise LinkedIn pour donner un aper\u00e7u personnel et rendre la strat\u00e9gie de l&rsquo;entreprise plus tangible. Cela cr\u00e9e une proximit\u00e9 et une confiance qui vont bien au-del\u00e0 des communiqu\u00e9s de presse classiques.<strong>Pourquoi est-ce important ?<\/strong> Les points de vue personnels sont plus authentiques et plus \u00e9motionnels que les d\u00e9clarations d&rsquo;entreprise. Ils rendent les entreprises plus humaines.<\/li>\n<li><strong>Durabilit\u00e9 : des faits plut\u00f4t que des phrases<\/strong><br \/>\nLe greenwashing est mort. Aujourd&rsquo;hui, c&rsquo;est l&rsquo;impact mesurable qui compte. Les entreprises ne doivent pas seulement raconter leur histoire de durabilit\u00e9, mais aussi la prouver.<br \/>\n<strong>Exemple :<\/strong> IKEA publie chaque ann\u00e9e des rapports d\u00e9taill\u00e9s sur le d\u00e9veloppement durable avec des KPI clairs. C&rsquo;est plus que des relations publiques, c&rsquo;est une responsabilit\u00e9 v\u00e9rifiable.<strong>Cons\u00e9quence :<\/strong> la communication est guid\u00e9e par les donn\u00e9es. Ceux qui ne livrent que de belles paroles perdent leur cr\u00e9dibilit\u00e9.<\/li>\n<li><strong>La communaut\u00e9 plut\u00f4t que la port\u00e9e<\/strong><br \/>\nL&rsquo;\u00e8re du \u00ab\u00a0broadcasting\u00a0\u00bb est r\u00e9volue. Les marques misent sur le dialogue, les micro-communaut\u00e9s et la cocr\u00e9ation.<br \/>\n<strong>Exemple :<\/strong> Lego exploite sa propre plate-forme sur laquelle les fans peuvent soumettre de nouvelles id\u00e9es de produits. Les meilleures propositions sont d\u00e9velopp\u00e9es, un exemple parfait de co-cr\u00e9ation.<strong>Pourquoi ?<\/strong> L&rsquo;engagement bat la port\u00e9e. La loyaut\u00e9 na\u00eet de l&rsquo;\u00e9change, pas du monologue.<\/li>\n<li><strong>Communication de crise en temps r\u00e9el<\/strong><br \/>\nLes m\u00e9dias sociaux acc\u00e9l\u00e8rent tout. Si vous ne r\u00e9agissez pas rapidement, vous \u00eates perdant.<br \/>\n<strong>Exemple :<\/strong> En janvier 2025, le discounter am\u00e9ricain Target a \u00e9t\u00e9 touch\u00e9 par une importante fuite de donn\u00e9es qui a compromis des millions de donn\u00e9es de cartes de cr\u00e9dit. Le CEO Brian Cornell a r\u00e9agi de mani\u00e8re inhabituellement rapide et personnelle : quelques heures apr\u00e8s l&rsquo;annonce de l&rsquo;incident, Cornell a publi\u00e9 un message vid\u00e9o sur Twitter et Instagram.<strong>Tendance :<\/strong> les entreprises ont besoin d&rsquo;une gestion de crise \u00ab\u00a0always-on\u00a0\u00bb &#8211; avec des processus et des sc\u00e9narios clairs.<\/li>\n<\/ol>\n<p>La communication d&rsquo;entreprise devient plus personnelle, plus transparente et plus intelligente d&rsquo;un point de vue technologique. Ignorer ces tendances, c&rsquo;est risquer non seulement de perdre sa pertinence, mais aussi sa confiance. L&rsquo;avenir appartient aux marques qui sont audacieuses et pr\u00eates \u00e0 \u00e9tablir de v\u00e9ritables relations avec leurs groupes cibles.<\/p>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dwefk-64b75231dd03d75203b83ead386ab336\">\n.avia-section.av-dwefk-64b75231dd03d75203b83ead386ab336{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-dwefk-64b75231dd03d75203b83ead386ab336 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  post_slider avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-7143 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/03\/26\/un-etat-dincertitude-permanent\/' data-rel='slide-1' class='slide-image' title='\u00ab\u00a0Un \u00e9tat d&rsquo;incertitude permanente\u00a0\u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Myriam-Dunn-Calvety-495x400.jpg\" class=\"wp-image-7113 avia-img-lazy-loading-not-7113 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Myriam-Dunn-Calvety-495x400.jpg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Myriam-Dunn-Calvety-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/03\/26\/un-etat-dincertitude-permanent\/' title='\u00ab\u00a0Un \u00e9tat d&rsquo;incertitude permanente\u00a0\u00bb'>\u00ab\u00a0Un \u00e9tat d&rsquo;incertitude permanente\u00a0\u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/03\/26\/un-etat-dincertitude-permanent\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:56:31+01:00\" >26 mars 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Myriam Dunn Cavelty, sp\u00e9cialiste de la cybers\u00e9curit\u00e9, explique pourquoi les cyberattaques n'atteignent pas des proportions insoup\u00e7onn\u00e9es malgr\u00e9 les guerres - et ce que les Etats-Unis et Isra\u00ebl font mieux que la Russie.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Myriam-Dunn-Calvety.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>948<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1100<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-03-26 14:56:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-27 14:38:09<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab\u00a0Un \u00e9tat d&rsquo;incertitude permanente\u00a0\u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7134 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/03\/26\/les-influenceurs-artificiels-nouvelle-ere-de-linfluence\/' data-rel='slide-1' class='slide-image' title='Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/03\/26\/les-influenceurs-artificiels-nouvelle-ere-de-linfluence\/' title='Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence'>Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-26T13:52:55+01:00\" >26 mars 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Comment la r\u00e9alit\u00e9 g\u00e9n\u00e9r\u00e9e par l'IA r\u00e9volutionne l'industrie de la communication<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-03-26 13:52:55<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-27 08:25:53<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Les influenceurs artificiels : nouvelle \u00e8re de l\u2019influence<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6761 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/quand-le-stylo-se-tait\/' data-rel='slide-1' class='slide-image' title='Quand le stylo se tait'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png\" class=\"wp-image-4344 avia-img-lazy-loading-not-4344 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/quand-le-stylo-se-tait\/' title='Quand le stylo se tait'>Quand le stylo se tait<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-01-29T10:20:23+01:00\" >29 janvier 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Comment Trump, les milliardaires de la tech et les r\u00e9dactions nerveuses prennent le dessin politique en tenaille  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-01-29 10:20:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-01-29 15:26:56<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Quand le stylo se tait<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6666 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/cest-frappant-de-voir-a-quel-point-la-competition-sintensifie\/' data-rel='slide-1' class='slide-image' title='\u202f\u00abC\u2019est frappant de voir \u00e0 quel point la comp\u00e9tition s\u2019intensifie\u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/12\/Forscherin-495x400.jpg\" class=\"wp-image-6664 avia-img-lazy-loading-not-6664 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/12\/Forscherin-495x400.jpg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/12\/Forscherin-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/cest-frappant-de-voir-a-quel-point-la-competition-sintensifie\/' title='\u202f\u00abC\u2019est frappant de voir \u00e0 quel point la comp\u00e9tition s\u2019intensifie\u00bb'>\u202f\u00abC\u2019est frappant de voir \u00e0 quel point la comp\u00e9tition s\u2019intensifie\u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/cest-frappant-de-voir-a-quel-point-la-competition-sintensifie\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-12-23T06:36:31+01:00\" >23 d\u00e9cembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >La biologiste de l'\u00e9volution Anna Feller a \u00e9t\u00e9 r\u00e9compens\u00e9e par le Fonds national suisse pour ses recherches sur la biodiversit\u00e9. Selon elle, il est de plus en plus difficile d'obtenir des fonds pour la recherche.   <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/12\/Forscherin.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1105<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1656<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-12-23 06:36:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-12-23 11:15:53<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u202f\u00abC\u2019est frappant de voir \u00e0 quel point la comp\u00e9tition s\u2019intensifie\u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6810 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/je-voterais-exactement-de-la-meme-maniere\/' data-rel='slide-1' class='slide-image' title='\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949-495x400.jpg\" class=\"wp-image-6802 avia-img-lazy-loading-not-6802 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949-495x400.jpg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/je-voterais-exactement-de-la-meme-maniere\/' title='\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb'>\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/je-voterais-exactement-de-la-meme-maniere\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-01-29T10:21:41+01:00\" >29 janvier 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le pr\u00e9sident du Conseil national Pierre-Andr\u00e9 Page explique que son vote d\u00e9cisif n'\u00e9tait pas dirig\u00e9 contre les femmes, pourquoi il se rend au Canada et non aux \u00c9tats-Unis, et ce que la Suisse peut apprendre de Fribourg.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2250<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Patrick Blaser<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patrick Blaser<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-01-29 10:21:41<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-01-29 17:54:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5468 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/la-perte-de-donnees-au-sein-de-ladministration-trump-un-risque-pour-lavenir\/' data-rel='slide-1' class='slide-image' title='Risques li\u00e9s \u00e0 la perte de donn\u00e9es am\u00e9ricaines'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/la-perte-de-donnees-au-sein-de-ladministration-trump-un-risque-pour-lavenir\/' title='Risques li\u00e9s \u00e0 la perte de donn\u00e9es am\u00e9ricaines'>Risques li\u00e9s \u00e0 la perte de donn\u00e9es am\u00e9ricaines<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-05-26T13:51:35+02:00\" >26 mai 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Comment l'aust\u00e9rit\u00e9 irrationnelle des \u00c9tats-Unis ne nuit pas seulement \u00e0 eux-m\u00eames, mais aussi au reste du monde<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-05-26 13:51:35<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-05-28 10:19:23<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Risques li\u00e9s \u00e0 la perte de donn\u00e9es am\u00e9ricaines<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-5459 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/' data-rel='slide-1' class='slide-image' title='La politique discut\u00e9e dans des chats secrets'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/' title='La politique discut\u00e9e dans des chats secrets'>La politique discut\u00e9e dans des chats secrets<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-05-26T13:52:07+02:00\" >26 mai 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >O\u00f9 les milliardaires de la tech d\u00e9battent de politique avec des repr\u00e9sentants politiques et des m\u00e9dias en toute discr\u00e9tion<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-05-26 13:52:07<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-05-28 10:17:44<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La politique discut\u00e9e dans des chats secrets<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5490 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/on-ne-pourra-jamais-compenser-ca\/' data-rel='slide-1' class='slide-image' title='\u00ab On ne pourra jamais compenser \u00e7a \u00bb'><img decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-scaled.jpg\" class=\"wp-image-5600 avia-img-lazy-loading-not-5600 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-scaled.jpg 2560w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-300x200.jpg 300w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-1030x687.jpg 1030w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-768x512.jpg 768w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/on-ne-pourra-jamais-compenser-ca\/' title='\u00ab On ne pourra jamais compenser \u00e7a \u00bb'>\u00ab On ne pourra jamais compenser \u00e7a \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/on-ne-pourra-jamais-compenser-ca\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-05-26T13:53:25+02:00\" >26 mai 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Nora Kronig, directrice de la CRS, explique les cons\u00e9quences massives de la r\u00e9duction de l'aide am\u00e9ricaine au d\u00e9veloppement - indirectement aussi pour la Croix-Rouge suisse.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-05-26 13:53:25<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-05-28 11:44:14<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab On ne pourra jamais compenser \u00e7a \u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6432 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/chatbait-lart-de-se-perdre-dans-un-dialogue-sans-fin-avec-une-ia\/' data-rel='slide-1' class='slide-image' title='Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/chatbait-lart-de-se-perdre-dans-un-dialogue-sans-fin-avec-une-ia\/' title='Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA'>Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/chatbait-lart-de-se-perdre-dans-un-dialogue-sans-fin-avec-une-ia\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-11-27T13:29:26+01:00\" >27 novembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Et si les conversations infinies rempla\u00e7aient le doomscrolling ?<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Patrick Blaser<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patrick Blaser<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-11-27 13:29:26<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-27 15:23:30<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi l&rsquo;authenticit\u00e9 et l&rsquo;IA d\u00e9finissent les nouvelles r\u00e8gles du jeu<\/p>\n","protected":false},"author":6,"featured_media":529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-7129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La prochaine \u00e8re de la communication - influence powered by furrerhugi<\/title>\n<meta name=\"description\" content=\"La prochaine \u00e8re de la communication d&#039;entreprise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influence.ch\/fr\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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