{"id":7129,"date":"2026-03-26T14:14:09","date_gmt":"2026-03-26T13:14:09","guid":{"rendered":"https:\/\/influence.ch\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/"},"modified":"2026-03-26T19:25:02","modified_gmt":"2026-03-26T18:25:02","slug":"la-prochaine-ere-de-la-communication-dentreprise","status":"publish","type":"post","link":"https:\/\/influence.ch\/fr\/2026\/03\/26\/la-prochaine-ere-de-la-communication-dentreprise\/","title":{"rendered":"La prochaine \u00e8re de la communication"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-felfbv-d16ef7188464932ff0cc228abcbe5f75\">\n.avia-section.av-felfbv-d16ef7188464932ff0cc228abcbe5f75{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-felfbv-d16ef7188464932ff0cc228abcbe5f75 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  head_komm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-egeacb-58df2f560684c7482eee84c59db67744\">\n#top .hr.hr-invisible.av-egeacb-58df2f560684c7482eee84c59db67744{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-egeacb-58df2f560684c7482eee84c59db67744 hr-invisible  avia-builder-el-1  el_before_av_post_metadata  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cd7o2j-11d01b085d6758a096b8a33a081cb623\">\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623{\ncolor:#ffffff;\nfont-size:22px;\n}\n#top .av-post-metadata-container.av-cd7o2j-11d01b085d6758a096b8a33a081cb623 .av-post-metadata-container-inner{\nfont-size:22px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-cd7o2j-11d01b085d6758a096b8a33a081cb623 av-metadata-container-align-left  avia-builder-el-2  el_after_av_hr  el_before_av_one_full  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n<div class='flex_column av-v5z4r-1fd1d6de55ac875f8b9cefb4a3566030 av_one_full  avia-builder-el-3  el_after_av_post_metadata  el_before_av_post_metadata  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m448r-fbab192ed110711c56c27f46fb91d925\">\n#top .av_textblock_section.av-7m448r-fbab192ed110711c56c27f46fb91d925 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-7m448r-fbab192ed110711c56c27f46fb91d925'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">La prochaine \u00e8re de la communication d&rsquo;entreprise<\/h1>\n<p style=\"text-align: center;\">Pourquoi l&rsquo;authenticit\u00e9, l&rsquo;IA et la communaut\u00e9 d\u00e9finissent les nouvelles r\u00e8gles du jeu<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65bebf-fdd0c478990ab573e77bf960342daaae\">\n#top .av-post-metadata-container.av-65bebf-fdd0c478990ab573e77bf960342daaae{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-65bebf-fdd0c478990ab573e77bf960342daaae av-metadata-container-align-left  avia-builder-el-5  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0e3-647a99d96bb54ec7d570ed0bebaa4367\">\n#top .hr.hr-invisible.av-p0e3-647a99d96bb54ec7d570ed0bebaa4367{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-p0e3-647a99d96bb54ec7d570ed0bebaa4367 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-4nqx-1f9ea2e9ed6a23cc856f96335c63c817 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  post-inhalt avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2diep3-4379f21ceadb0c1eabec389020991252\">\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252{\ncolor:#000000;\nfont-size:16px;\n}\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252 .av-post-metadata-container-inner{\nfont-size:16px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2diep3-4379f21ceadb0c1eabec389020991252 av-metadata-container-align-left  avia-builder-el-8  el_before_av_hr  avia-builder-el-first  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >26 mars 2026<\/span><span class=\"av-metadata-after av-metadata-after-published\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/matthias-halbeis\/\"  rel=\"author\">Matthias Halbeis<\/a><\/span><span class=\"av-metadata-after av-metadata-after-author\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/communication\/\" >Communication<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06\">\n#top .hr.hr-invisible.av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06 hr-invisible  avia-builder-el-9  el_after_av_post_metadata  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2btvp2-5e90355f3ee203702a40d5590d56abad\">\n.avia-image-container.av-ll2btvp2-5e90355f3ee203702a40d5590d56abad img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll2btvp2-5e90355f3ee203702a40d5590d56abad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll2btvp2-5e90355f3ee203702a40d5590d56abad av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7096 avia-img-lazy-loading-not-7096 avia_image ' src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation.jpg\" alt='' title='Business,Investment,Concepts,In,Environmental,,Social,And,Environmental,Management,,Esg'  height=\"753\" width=\"1100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation.jpg 1100w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-300x205.jpg 300w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-1030x705.jpg 1030w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-768x526.jpg 768w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/03\/Die-naechste-Aera-der-Unternehmenskommunikation-730x500.jpg 730w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d\">\n#top .av_textblock_section.av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6 class=\"p1\">Pour rester dans la course aujourd&rsquo;hui, il ne suffit plus de proposer des brochures sur papier glac\u00e9 et des communiqu\u00e9s standard. Les attentes des parties prenantes en mati\u00e8re de communication d&rsquo;entreprise ont augment\u00e9. (Photo : Shutterstock)<\/h6>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2daep1-44d7d4efc713aa94b12928e881b34e32\">\n#top .av_textblock_section.av-2daep1-44d7d4efc713aa94b12928e881b34e32 .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2daep1-44d7d4efc713aa94b12928e881b34e32'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La communication d&rsquo;entreprise est confront\u00e9e \u00e0 un changement de paradigme. Les m\u00e9canismes classiques de relations publiques ne fonctionnent plus comme avant. Les attentes des parties prenantes ont augment\u00e9. Pour rester pertinent aujourd&rsquo;hui, il faut offrir plus que des brochures sur papier glac\u00e9 et des d\u00e9clarations standard. Voici les six principales tendances et pourquoi elles r\u00e9\u00e9crivent les r\u00e8gles du jeu.<\/p>\n<ol>\n<li><strong>L&rsquo;authenticit\u00e9, avant la perfection<\/strong><br \/>\nL&rsquo;\u00e9poque des campagnes d&rsquo;image impeccables est r\u00e9volue. Les consommateurs, les investisseurs et les collaborateurs attendent des histoires authentiques avec des angles pr\u00e9cis.<br \/>\n<strong>Exemple :<\/strong> Patagonia communique depuis des ann\u00e9es de mani\u00e8re radicalement transparente. L&rsquo;entreprise parle ouvertement des probl\u00e8mes de production et appelle m\u00eame \u00e0 consommer moins. R\u00e9sultat : une cr\u00e9dibilit\u00e9 maximale et une communaut\u00e9 qui aime la marque.<strong>Pourquoi est-ce pertinent ?<\/strong> Dans un monde o\u00f9 le contenu est g\u00e9n\u00e9r\u00e9 par l&rsquo;IA, l&rsquo;authenticit\u00e9 est l&rsquo;antidote. Communiquer honn\u00eatement permet d&rsquo;instaurer la confiance. C&rsquo;est la nouvelle monnaie d&rsquo;\u00e9change.<\/li>\n<li><strong>L&rsquo;IA comme outil, pas comme substitut<\/strong><br \/>\nL&rsquo;intelligence artificielle r\u00e9volutionne la production de contenu. Les textes automatis\u00e9s, les chatbots et l&rsquo;analyse pr\u00e9dictive sont devenus la norme. Mais le facteur humain reste indispensable.<br \/>\n<strong>Exemple :<\/strong> Deutsche Telekom utilise l&rsquo;IA pour surveiller les r\u00e9seaux sociaux afin d&rsquo;identifier les tendances \u00e0 un stade pr\u00e9coce. Mais la communication proprement dite est d\u00e9lib\u00e9r\u00e9ment personnelle, c&rsquo;est-\u00e0-dire assur\u00e9e par de vraies personnes.<strong>Takeaway :<\/strong> l&rsquo;IA est un turbo, pas un pilote automatique. Les entreprises doivent faire le grand \u00e9cart : augmenter l&rsquo;efficacit\u00e9 sans perdre l&rsquo;\u00e2me de la marque.<\/li>\n<li><strong>La communication du CEO, un vrai enjeu<\/strong><br \/>\nLes cadres sup\u00e9rieurs sont aujourd&rsquo;hui plus que de simples d\u00e9cideurs. Ils sont des ambassadeurs de marque. LinkedIn est la nouvelle tribune pour le leadership \u00e9clair\u00e9.<br \/>\n<strong>Exemple :<\/strong> Satya Nadella (Microsoft) utilise LinkedIn pour donner un aper\u00e7u personnel et rendre la strat\u00e9gie de l&rsquo;entreprise plus tangible. Cela cr\u00e9e une proximit\u00e9 et une confiance qui vont bien au-del\u00e0 des communiqu\u00e9s de presse classiques.<strong>Pourquoi est-ce important ?<\/strong> Les points de vue personnels sont plus authentiques et plus \u00e9motionnels que les d\u00e9clarations d&rsquo;entreprise. Ils rendent les entreprises plus humaines.<\/li>\n<li><strong>Durabilit\u00e9 : des faits plut\u00f4t que des phrases<\/strong><br \/>\nLe greenwashing est mort. Aujourd&rsquo;hui, c&rsquo;est l&rsquo;impact mesurable qui compte. Les entreprises ne doivent pas seulement raconter leur histoire de durabilit\u00e9, mais aussi la prouver.<br \/>\n<strong>Exemple :<\/strong> IKEA publie chaque ann\u00e9e des rapports d\u00e9taill\u00e9s sur le d\u00e9veloppement durable avec des KPI clairs. C&rsquo;est plus que des relations publiques, c&rsquo;est une responsabilit\u00e9 v\u00e9rifiable.<strong>Cons\u00e9quence :<\/strong> la communication est guid\u00e9e par les donn\u00e9es. Ceux qui ne livrent que de belles paroles perdent leur cr\u00e9dibilit\u00e9.<\/li>\n<li><strong>La communaut\u00e9 plut\u00f4t que la port\u00e9e<\/strong><br \/>\nL&rsquo;\u00e8re du \u00ab\u00a0broadcasting\u00a0\u00bb est r\u00e9volue. Les marques misent sur le dialogue, les micro-communaut\u00e9s et la cocr\u00e9ation.<br \/>\n<strong>Exemple :<\/strong> Lego exploite sa propre plate-forme sur laquelle les fans peuvent soumettre de nouvelles id\u00e9es de produits. Les meilleures propositions sont d\u00e9velopp\u00e9es, un exemple parfait de co-cr\u00e9ation.<strong>Pourquoi ?<\/strong> L&rsquo;engagement bat la port\u00e9e. La loyaut\u00e9 na\u00eet de l&rsquo;\u00e9change, pas du monologue.<\/li>\n<li><strong>Communication de crise en temps r\u00e9el<\/strong><br \/>\nLes m\u00e9dias sociaux acc\u00e9l\u00e8rent tout. Si vous ne r\u00e9agissez pas rapidement, vous \u00eates perdant.<br \/>\n<strong>Exemple :<\/strong> En janvier 2025, le discounter am\u00e9ricain Target a \u00e9t\u00e9 touch\u00e9 par une importante fuite de donn\u00e9es qui a compromis des millions de donn\u00e9es de cartes de cr\u00e9dit. Le CEO Brian Cornell a r\u00e9agi de mani\u00e8re inhabituellement rapide et personnelle : quelques heures apr\u00e8s l&rsquo;annonce de l&rsquo;incident, Cornell a publi\u00e9 un message vid\u00e9o sur Twitter et Instagram.<strong>Tendance :<\/strong> les entreprises ont besoin d&rsquo;une gestion de crise \u00ab\u00a0always-on\u00a0\u00bb &#8211; avec des processus et des sc\u00e9narios clairs.<\/li>\n<\/ol>\n<p>La communication d&rsquo;entreprise devient plus personnelle, plus transparente et plus intelligente d&rsquo;un point de vue technologique. Ignorer ces tendances, c&rsquo;est risquer non seulement de perdre sa pertinence, mais aussi sa confiance. L&rsquo;avenir appartient aux marques qui sont audacieuses et pr\u00eates \u00e0 \u00e9tablir de v\u00e9ritables relations avec leurs groupes cibles.<\/p>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dwefk-64b75231dd03d75203b83ead386ab336\">\n.avia-section.av-dwefk-64b75231dd03d75203b83ead386ab336{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-dwefk-64b75231dd03d75203b83ead386ab336 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  post_slider avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7129'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6761 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/quand-le-stylo-se-tait\/' data-rel='slide-1' class='slide-image' title='Quand le stylo se tait'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png\" class=\"wp-image-4344 avia-img-lazy-loading-not-4344 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/quand-le-stylo-se-tait\/' title='Quand le stylo se tait'>Quand le stylo se tait<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-01-29T10:20:23+01:00\" >29 janvier 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Comment Trump, les milliardaires de la tech et les r\u00e9dactions nerveuses prennent le dessin politique en tenaille  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-01-29 10:20:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-01-29 15:26:56<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Quand le stylo se tait<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4684 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/ce-que-veulent-vraiment-les-electeurs\/' data-rel='slide-1' class='slide-image' title='Ce que les \u00e9lecteurs des partis populistes veulent vraiment'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/02\/27\/ce-que-veulent-vraiment-les-electeurs\/' title='Ce que les \u00e9lecteurs des partis populistes veulent vraiment'>Ce que les \u00e9lecteurs des partis populistes veulent vraiment<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-02-27T08:30:45+01:00\" >27 f\u00e9vrier 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Une nouvelle \u00e9tude montre pourquoi l'\u00e9lectorat ne demande pas moins de d\u00e9mocratie, mais une autre forme de celle-ci  \r\n <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-02-27 08:30:45<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-02-27 15:31:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Ce que les \u00e9lecteurs des partis populistes veulent vraiment<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4931 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/grand-ecart-gen-z-femmes-hommes-desaccord-feminisme\/' data-rel='slide-1' class='slide-image' title='Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/grand-ecart-gen-z-femmes-hommes-desaccord-feminisme\/' title='Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme'>Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/grand-ecart-gen-z-femmes-hommes-desaccord-feminisme\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-03-27T15:04:41+01:00\" >27 mars 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Une \u00e9tude internationale r\u00e9v\u00e8le des diff\u00e9rences d'opinion importantes parmi les jeunes sur l'\u00e9galit\u00e9 des droits.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-03-27 15:04:41<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-28 09:45:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6953 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/chanter-la-mort-du-droit-international-est-une-erreur\/' data-rel='slide-1' class='slide-image' title='\u00abChanter la mort du droit international est une erreur\u00bb.'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/02\/Foto-OD-2017-Kopie-495x400.jpg\" class=\"wp-image-6945 avia-img-lazy-loading-not-6945 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/02\/Foto-OD-2017-Kopie-495x400.jpg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/02\/Foto-OD-2017-Kopie-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/chanter-la-mort-du-droit-international-est-une-erreur\/' title='\u00abChanter la mort du droit international est une erreur\u00bb.'>\u00abChanter la mort du droit international est une erreur\u00bb.<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/chanter-la-mort-du-droit-international-est-une-erreur\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-02-26T11:17:23+01:00\" >26 f\u00e9vrier 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le professeur de droit international Oliver Diggelmann explique pourquoi il n'aime pas parler d'un changement d'\u00e9poque. Et quel est le probl\u00e8me de la Suisse.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2026\/02\/Foto-OD-2017-Kopie.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1417<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2126<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-02-26 11:17:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-02-26 14:14:16<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00abChanter la mort du droit international est une erreur\u00bb.<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6917 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/la-confiance-monnaie-dechange-dune-nouvelle-ere-de-communication\/' data-rel='slide-1' class='slide-image' title='La confiance et la nouvelle \u00e8re de communication'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/la-confiance-monnaie-dechange-dune-nouvelle-ere-de-communication\/' title='La confiance et la nouvelle \u00e8re de communication'>La confiance et la nouvelle \u00e8re de communication<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/la-confiance-monnaie-dechange-dune-nouvelle-ere-de-communication\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-02-26T11:13:04+01:00\" >26 f\u00e9vrier 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi la collaboration avec les services de communication devient-elle plus importante dans les entreprises ?  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2026-02-26 11:13:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-02-26 16:27:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La confiance et la nouvelle \u00e8re de communication<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5638 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/' data-rel='slide-1' class='slide-image' title='Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/' title='Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi'>Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/prendre-des-decisions-difficiles-mode-demploi\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:08:13+02:00\" >26 juin 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Ces neuf \u00e9tapes vous permettront de faire le meilleur choix possible  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-06-26 08:08:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-06-26 14:26:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Prendre des d\u00e9cisions difficiles : mode d&#8217;emploi<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6218 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/10\/30\/its-the-end-of-the-world-wide-web-as-we-know-it\/' data-rel='slide-1' class='slide-image' title='It&rsquo;s the end of the World (Wide Web) as we know it'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/10\/30\/its-the-end-of-the-world-wide-web-as-we-know-it\/' title='It&rsquo;s the end of the World (Wide Web) as we know it'>It&rsquo;s the end of the World (Wide Web) as we know it<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/10\/30\/its-the-end-of-the-world-wide-web-as-we-know-it\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-10-30T10:03:07+01:00\" >30 octobre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >L'IA change radicalement Internet, quelles cons\u00e9quences pour les entreprises et les politiques ?<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Patrick Blaser<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patrick Blaser<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-10-30 10:03:07<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-10-30 16:36:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>It&rsquo;s the end of the World (Wide Web) as we know it<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4395 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/la-competence-en-ia-un-facteur-de-reussite\/' data-rel='slide-1' class='slide-image' title='La comp\u00e9tence en IA, un facteur de r\u00e9ussite'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/la-competence-en-ia-un-facteur-de-reussite\/' title='La comp\u00e9tence en IA, un facteur de r\u00e9ussite'>La comp\u00e9tence en IA, un facteur de r\u00e9ussite<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/la-competence-en-ia-un-facteur-de-reussite\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-01-30T11:21:50+01:00\" >30 janvier 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi la ma\u00eetrise de l'intelligence artificielle d\u00e9termine l'avenir des \u00e9tudiants, des travailleurs et des entreprises  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-01-30 11:21:50<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-02-26 15:56:16<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La comp\u00e9tence en IA, un facteur de r\u00e9ussite<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6427 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/ctrl-alt-manipulation-lia-un-risque-pour-la-communication-politique\/' data-rel='slide-1' class='slide-image' title='Ctrl + Alt + Manipulation ? L&rsquo;IA, un risque pour la communication politique'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/ctrl-alt-manipulation-lia-un-risque-pour-la-communication-politique\/' title='Ctrl + Alt + Manipulation ? L&rsquo;IA, un risque pour la communication politique'>Ctrl + Alt + Manipulation ? L&rsquo;IA, un risque pour la communication politique<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-11-27T13:27:40+01:00\" >27 novembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Ce que l'on peut d\u00e9duire pour la Suisse \u00e0 partir d'une \u00e9tude sur les Philippines.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-26T14:14:09+01:00\" >2025-11-27 13:27:40<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-27 15:23:51<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Ctrl + Alt + Manipulation ? L&rsquo;IA, un risque pour la communication politique<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi l&rsquo;authenticit\u00e9 et l&rsquo;IA d\u00e9finissent les nouvelles r\u00e8gles du jeu<\/p>\n","protected":false},"author":6,"featured_media":529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-7129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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