{"id":6030,"date":"2025-09-23T13:56:56","date_gmt":"2025-09-23T11:56:56","guid":{"rendered":"https:\/\/influence.ch\/?p=6030"},"modified":"2025-09-25T15:33:32","modified_gmt":"2025-09-25T13:33:32","slug":"des-histoires-qui-font-mouche-la-suisse-et-son-image-rp","status":"publish","type":"post","link":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/","title":{"rendered":"Des histoires qui font mouche &#8211; la Suisse et son image RP"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2lr6sl-d6128bb31f9968b4c5027062f84c9a35\">\n.avia-section.av-ll2lr6sl-d6128bb31f9968b4c5027062f84c9a35{\nmargin-top:0;\nmargin-bottom:0;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ll2lr6sl-d6128bb31f9968b4c5027062f84c9a35 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  head_ausgelesen avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6030'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41jrk-07e050d1ebd0590b80b3da3ddfcb5b0a\">\n#top .hr.hr-invisible.av-41jrk-07e050d1ebd0590b80b3da3ddfcb5b0a{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-41jrk-07e050d1ebd0590b80b3da3ddfcb5b0a hr-invisible  avia-builder-el-1  el_before_av_post_metadata  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3i488-7d60d5c99a6ed69a261e41b4baf1d40c\">\n#top .av-post-metadata-container.av-3i488-7d60d5c99a6ed69a261e41b4baf1d40c{\ncolor:#ffffff;\nfont-size:22px;\n}\n#top .av-post-metadata-container.av-3i488-7d60d5c99a6ed69a261e41b4baf1d40c .av-post-metadata-container-inner{\nfont-size:22px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-3i488-7d60d5c99a6ed69a261e41b4baf1d40c av-metadata-container-align-left  avia-builder-el-2  el_after_av_hr  el_before_av_textblock  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/lectures\/\" >Lectures<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7w4s-7c71ee7d9d4314e123266ad65597f1ae\">\n#top .av_textblock_section.av-7w4s-7c71ee7d9d4314e123266ad65597f1ae .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-7w4s-7c71ee7d9d4314e123266ad65597f1ae'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">Des histoires qui font mouche &#8211; la Suisse et son image RP, un d\u00e9fi pour la d\u00e9mocratie<\/h1>\n<div class=\"row\">\n<div class=\"col-14 offset-md-2 col-md-10\">\n<p class=\"lead-text\" style=\"text-align: center;\">\u00ab Die Meinungsmacher \u00bb par Kaspar Silberschmidt<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zo74-04788c05691db0253e30e6fa8566d769\">\n#top .av-post-metadata-container.av-1zo74-04788c05691db0253e30e6fa8566d769{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-1zo74-04788c05691db0253e30e6fa8566d769 av-metadata-container-align-left  avia-builder-el-4  el_after_av_textblock  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/pascal-ihle\/\"  rel=\"author\">Pascal Ihle<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u95c-71f90703ab03c98806da13e4f0f10ee3\">\n#top .hr.hr-invisible.av-u95c-71f90703ab03c98806da13e4f0f10ee3{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-u95c-71f90703ab03c98806da13e4f0f10ee3 hr-invisible  avia-builder-el-5  el_after_av_post_metadata  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-lbkj1h9r-2bb0e470012154800fd81e06bfbb0427 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  post-inhalt avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6030'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qscs-21b9f12c49b964bf60cd4bf8ed552cbe\">\n#top .av-post-metadata-container.av-2qscs-21b9f12c49b964bf60cd4bf8ed552cbe{\ncolor:#000000;\nfont-size:16px;\n}\n#top .av-post-metadata-container.av-2qscs-21b9f12c49b964bf60cd4bf8ed552cbe .av-post-metadata-container-inner{\nfont-size:16px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-2qscs-21b9f12c49b964bf60cd4bf8ed552cbe av-metadata-container-align-left  avia-builder-el-7  el_before_av_hr  avia-builder-el-first  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >23 septembre 2025<\/span><span class=\"av-metadata-after av-metadata-after-published\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/pascal-ihle\/\"  rel=\"author\">Pascal Ihle<\/a><\/span><span class=\"av-metadata-after av-metadata-after-author\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/lectures\/\" >Lectures<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llazojx3-721246cef6a4c89945adadaa67086275\">\n#top .hr.hr-invisible.av-llazojx3-721246cef6a4c89945adadaa67086275{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-llazojx3-721246cef6a4c89945adadaa67086275 hr-invisible  avia-builder-el-8  el_after_av_post_metadata  el_before_av_one_fourth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column av-k73at-84ac3d535ed71d3fcb87a261a54d2b92 av_one_fourth  avia-builder-el-9  el_after_av_hr  el_before_av_one_half  first flex_column_div '     ><\/div><div class='flex_column av-4fydud-3540a9c07990a3c18048f8b718cf5c2f av_one_half  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llazii5e-df74d7519f10194441871aacb35c5cda\">\n.avia-image-container.av-llazii5e-df74d7519f10194441871aacb35c5cda img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llazii5e-df74d7519f10194441871aacb35c5cda .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llazii5e-df74d7519f10194441871aacb35c5cda av-styling- avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6003 avia-img-lazy-loading-not-6003 avia_image ' src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387.jpg\" alt='' title='eb2abd18ccb7ba0935aa0ec2d5713387'  height=\"356\" width=\"498\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387.jpg 498w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387-300x214.jpg 300w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387-260x185.jpg 260w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/div><\/div><\/div><\/div><div class='flex_column av-2pbspx-d24cc81b394c6c231a57fef24794a093 av_one_fourth  avia-builder-el-12  el_after_av_one_half  el_before_av_textblock  flex_column_div '     ><\/div><section  class='av_textblock_section av-lbkiyyp8-b806e2543e7e8638a398f5d3dd0c9a78'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock landscape'  itemprop=\"text\" ><p>En tant que consultants en communication, nous poursuivons trois objectifs : nous cherchons des solutions aux probl\u00e8mes de communication, que nos clients soient des entreprises, des organisations, des partis ou des individus. Deuxi\u00e8mement, nous d\u00e9fendons leur r\u00e9putation et les aidons \u00e0 garder le contr\u00f4le de la perception du public. Troisi\u00e8mement, nous mettons en relation des personnes et des id\u00e9es qui peuvent profiter les unes des autres, souvent sans le savoir.<\/p>\n<p>Chez furrerhugi, nous avons assimil\u00e9 ces trois principes &#8211; r\u00e9soudre les probl\u00e8mes, contr\u00f4ler l&rsquo;interpr\u00e9tation, tisser des r\u00e9seaux &#8211; depuis maintenant 19 ans. Avec passion et pr\u00e9cision. En Suisse, l&rsquo;histoire de la formation professionnelle de l&rsquo;opinion remonte bien plus loin que ne le pense g\u00e9n\u00e9ralement le secteur moderne de la communication. Kaspar Silberschmidt le d\u00e9montre de mani\u00e8re sp\u00e9ctaculaire dans son livre \u00ab <em>Die Meinungsmacher &#8211; eine Geschichte der Public Relations in der Schweiz <\/em>\u00bb\u00a0(Les faiseurs d&rsquo;opinion &#8211; une histoire des relations publiques en Suisse).<\/p>\n<p><strong>De l&rsquo;exposition \u00e9conomique au nation branding : les premi\u00e8res racines des RP suisses<\/strong><br \/>\nSilberschmidt ouvre son livre non pas en jetant un coup d&rsquo;\u0153il dans la bo\u00eete \u00e0 outils des RP actuelles, mais en proposant une excursion en 1804. C&rsquo;est \u00e0 cette \u00e9poque que Franz Sigmund Wagner a organis\u00e9 \u00e0 Berne la premi\u00e8re exposition \u00e9conomique avec des intentions RP modernes : promotion \u00e9conomique, cr\u00e9ation d&rsquo;une identit\u00e9 et une mise en \u00e9quilibre pr\u00e9cise des tensions sociales. Un an plus tard, Wagner posait d\u00e9j\u00e0 la premi\u00e8re pierre de ce que nous appelons aujourd&rsquo;hui la communication \u00e9v\u00e9nementielle et la construction symbolique d&rsquo;une nation avec la f\u00eate d&rsquo;Unspunnen, qui venait d&rsquo;\u00eatre relanc\u00e9e. Ces premi\u00e8res tentatives de fa\u00e7onner l&rsquo;image de la Suisse par la communication ont d\u00e9bouch\u00e9, des d\u00e9cennies plus tard, sur des expositions nationales de plus en plus raffin\u00e9es.<\/p>\n<p><strong>Influence politique et strat\u00e9gie m\u00e9diatique : les RP comme instrument de pouvoir<\/strong><br \/>\nD\u00e8s le d\u00e9but, les RP \u00e0 la suisse ont signifi\u00e9 plus que des formules publicitaires et la gestion de l&rsquo;image. Elles sont devenues une arme politique. Au milieu du 19e si\u00e8cle, Alfred Escher, le pionnier des chemins de fer, misait d\u00e9j\u00e0 sur une influence cibl\u00e9e par la cr\u00e9ation de r\u00e9seaux &#8211; y compris le tout premier rapport annuel du Schweizerischen Kreditanstalt (qui deviendra plus tard le Cr\u00e9dit Suisse), lequel permettait de fid\u00e9liser les investisseurs de mani\u00e8re professionnelle.<\/p>\n<p>Silberschmidt ne manque pas d&rsquo;exemples pour montrer comment les instruments sont devenus de plus en plus larges et puissants. Apr\u00e8s la gr\u00e8ve g\u00e9n\u00e9rale de 1918, par exemple, des entrepreneurs suisses se sont rendus aux Etats-Unis pour y d\u00e9couvrir des m\u00e9thodes de communication modernes. Ce qu&rsquo;ils ont rapport\u00e9 a \u00e9t\u00e9 directement int\u00e9gr\u00e9 dans les journaux d&rsquo;entreprise et les campagnes de votation suisses : un \u00ab Storytelling \u00bb bien camoufl\u00e9 qui a permis soit de repousser soit de lancer des initiatives politiques &#8211; bien avant que le terme RP ne s&rsquo;importe depuis l&rsquo;Am\u00e9rique en Suisse.<\/p>\n<p>La p\u00e9riode autour de la Seconde Guerre mondiale occupe particuli\u00e8rement Silberschmidt : la Suisse, critiqu\u00e9e au niveau international, devait sauver son image. L&rsquo;industrie horlog\u00e8re a lanc\u00e9 des offensives de relations publiques cibl\u00e9es aux Etats-Unis, les associations ne juraient que par de nouvelles coop\u00e9rations. Les relations publiques devinrent un facteur \u00e9conomique. Des pionniers comme Rudolf Farner et Alfons Helbling ont r\u00e9volutionn\u00e9 l&rsquo;image de la profession en cr\u00e9ant leurs propres agences et en publiant des articles.<\/p>\n<p><strong>Crises, scandales et nouvelles voies : comment la communication recr\u00e9e la confiance<\/strong><br \/>\nLe livre ne passe pas non plus sous silence les chapitres sombres, au contraire : le \u00ab cas Chiasso \u00bb (1977) de l&rsquo;ancien Cr\u00e9dit Suisse est ici l&rsquo;exemple parfait du lien entre scandale, perte de confiance et changement radical de communication. Les l\u00e9gendaires bonnets de ski que la banque distribuait \u00e0 la population \u00e9taient cens\u00e9s signaler que la banque avait les pieds sur terre et qu&rsquo;elle \u00e9tait proche de ses clients; un coup de publicit\u00e9 qui, \u00e0 l&rsquo;\u00e9poque, a m\u00eame fait taire les opposants politiques. Parall\u00e8lement, la banque a professionnalis\u00e9 ses relations avec les m\u00e9dias et le public, un concept que d&rsquo;autres grandes entreprises allaient bient\u00f4t adopter.<\/p>\n<p>Silberschmidt examine de mani\u00e8re tout aussi concr\u00e8te et critique les campagnes de votation strat\u00e9giques de l&rsquo;UDC : gr\u00e2ce \u00e0 un m\u00e9lange d&rsquo;images \u00e9motionnelles, de r\u00e9cits pointus et d&rsquo;offensives m\u00e9diatiques orchestr\u00e9es de mani\u00e8re professionnelle, le parti est parvenu et parvient encore \u00e0 r\u00e9duire des th\u00e8mes complexes \u00e0 des messages cl\u00e9s faciles \u00e0 comprendre &#8211; et parfois \u00e0 prendre ses adversaires de court.<\/p>\n<p>Les crises internationales ne sont pas non plus \u00e9pargn\u00e9es : dans le chapitre consacr\u00e9 \u00e0 Nestl\u00e9, nous apprenons comment l&rsquo;entreprise a \u00e9t\u00e9 confront\u00e9e dans les ann\u00e9es 1970 et 1980 \u00e0 des critiques massives concernant les exportations de lait en poudre et comment elle a ensuite d\u00e9velopp\u00e9 l&rsquo;une des premi\u00e8res strat\u00e9gies globales de communication de crise, y compris un dialogue avec les ONG et un r\u00e9ajustement de sa perception ext\u00e9rieure. Les d\u00e9bats politiques et historiques autour des \u00ab fonds en d\u00e9sh\u00e9rence \u00bb pendant la Seconde Guerre mondiale et la pression massive exerc\u00e9e par l&rsquo;\u00e9tranger, notamment les Etats-Unis, sur le secret bancaire et la place bancaire suisse, comme ce fut le cas des d\u00e9cennies plus tard, ont \u00e9galement constitu\u00e9 un \u00e9v\u00e9nement perturbant pour le public suisse.<\/p>\n<p><strong>Responsabilit\u00e9 des entreprises et avenir de la r\u00e9putation : des le\u00e7ons pour le 21e si\u00e8cle<\/strong><br \/>\nEnfin, le livre montre, \u00e0 l&rsquo;aide d&rsquo;exemples actuels &#8211; comme l&rsquo;initiative sur la responsabilit\u00e9 des entreprises -, ce que les grandes marques et institutions suisses ont appris : si une entreprise veut rester partie int\u00e9grante de la soci\u00e9t\u00e9, elle doit communiquer de mani\u00e8re transparente, m\u00eame en p\u00e9riode de temp\u00eate, r\u00e9pondre aux reproches et ne pas perdre sa capacaity dynamique \u00e0 garder la main en mati\u00e8re d&rsquo;interpr\u00e9tation de son image.<\/p>\n<p>\u00ab Die Meinungsmacher \u00bb est un livre d&rsquo;une grande claret\u00e9 et \u00e9crit avec engagement, qui raconte de mani\u00e8re passionnante l&rsquo;histoire suisse en tant que laboratoire de communication. Silberschmidt d\u00e9montre, avec une distance critique et de nombreux exemples, comment la Suisse est pass\u00e9e du statut de retardataire en mati\u00e8re de relations publiques \u00e0 celui de sc\u00e8ne hautement professionnelle pour la gestion de l&rsquo;image et des crises. Un livre qui n&rsquo;est pas seulement utile pour les professionnels de la communication, mais aussi pour tous ceux qui veulent comprendre comment l&rsquo;opinion publique est r\u00e9ellement et nouvellement fabriqu\u00e9e.<\/p>\n<p><strong>Kaspar Silberschmidt : \u00abDie Meinungsmacher. Eine Geschichte der Public Relations in der Schweiz\u00bb. Hier und Jetzt Verlag, 2025. 208 pages, 28 illustrations, CHF 39. <\/strong><\/p>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1el8w-2fe6025897ff8c4d59a9804d999ac50e\">\n.avia-section.av-1el8w-2fe6025897ff8c4d59a9804d999ac50e{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1el8w-2fe6025897ff8c4d59a9804d999ac50e main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  avia-builder-el-last  post_slider avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6030'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-15  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6030 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/' data-rel='slide-1' class='slide-image' title='Des histoires qui font mouche &#8211; la Suisse et son image RP'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png\" class=\"wp-image-4344 avia-img-lazy-loading-not-4344 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/' title='Des histoires qui font mouche &#8211; la Suisse et son image RP'>Des histoires qui font mouche &#8211; la Suisse et son image RP<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >23 septembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\u00ab Les faiseurs d'opinion \u00bb par Kaspar Silberschmidt  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-09-23 13:56:56<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-25 15:33:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Des histoires qui font mouche &#8211; la Suisse et son image RP<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5642 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/ce-que-vous-devez-savoir-maintenant-sur-lia-generative\/' data-rel='slide-1' class='slide-image' title='Ce que vous devez savoir sur l&rsquo;IA g\u00e9n\u00e9rative'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/ce-que-vous-devez-savoir-maintenant-sur-lia-generative\/' title='Ce que vous devez savoir sur l&rsquo;IA g\u00e9n\u00e9rative'>Ce que vous devez savoir sur l&rsquo;IA g\u00e9n\u00e9rative<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/06\/26\/ce-que-vous-devez-savoir-maintenant-sur-lia-generative\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >26 juin 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Cinq conclusions d'une nouvelle \u00e9tude qui incitent \u00e0 repenser les choses.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-06-26 08:09:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-06-26 14:31:59<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Ce que vous devez savoir sur l&rsquo;IA g\u00e9n\u00e9rative<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5376 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/04\/24\/le-rire-a-un-puissant-effet-anti-stress\/' data-rel='slide-1' class='slide-image' title='\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/04\/andreasamson24-495x400.jpeg\" class=\"wp-image-5373 avia-img-lazy-loading-not-5373 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/04\/24\/le-rire-a-un-puissant-effet-anti-stress\/' title='\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb'>\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/04\/24\/le-rire-a-un-puissant-effet-anti-stress\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-04-24T09:21:48+02:00\" >24 avril 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le professeur de psychologie Andrea Samson explique comment l'humour peut nous aider \u00e0 rester confiants, m\u00eame dans les situations difficiles.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/04\/andreasamson24.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>426<\/span>\n\t\t\t\t\t\t<span itemprop='width'>640<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-04-24 09:21:48<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-04-25 09:42:06<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab\u00a0Le rire a un puissant effet anti-stress\u00a0\u00bb<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6432 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/chatbait-lart-de-se-perdre-dans-un-dialogue-sans-fin-avec-une-ia\/' data-rel='slide-1' class='slide-image' title='Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/chatbait-lart-de-se-perdre-dans-un-dialogue-sans-fin-avec-une-ia\/' title='Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA'>Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/chatbait-lart-de-se-perdre-dans-un-dialogue-sans-fin-avec-une-ia\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-11-27T13:29:26+01:00\" >27 novembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Et si les conversations infinies rempla\u00e7aient le doomscrolling ?<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Patrick Blaser<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patrick Blaser<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-11-27 13:29:26<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-27 15:23:30<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Chatbait: l&rsquo;art de se perdre dans un dialogue sans fin avec une IA<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6810 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/je-voterais-exactement-de-la-meme-maniere\/' data-rel='slide-1' class='slide-image' title='\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949-495x400.jpg\" class=\"wp-image-6802 avia-img-lazy-loading-not-6802 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949-495x400.jpg 495w, https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/je-voterais-exactement-de-la-meme-maniere\/' title='\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb'>\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/01\/29\/je-voterais-exactement-de-la-meme-maniere\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-01-29T10:21:41+01:00\" >29 janvier 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le pr\u00e9sident du Conseil national Pierre-Andr\u00e9 Page explique que son vote d\u00e9cisif n'\u00e9tait pas dirig\u00e9 contre les femmes, pourquoi il se rend au Canada et non aux \u00c9tats-Unis, et ce que la Suisse peut apprendre de Fribourg.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2026\/01\/DSC3949.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1500<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2250<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Patrick Blaser<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patrick Blaser<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2026-01-29 10:21:41<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-01-29 17:54:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab Je voterais exactement de la m\u00eame mani\u00e8re \u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-5459 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/' data-rel='slide-1' class='slide-image' title='La politique discut\u00e9e dans des chats secrets'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/' title='La politique discut\u00e9e dans des chats secrets'>La politique discut\u00e9e dans des chats secrets<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/silicon-valley-quand-la-politique-se-decide-dans-des-chats-secrets\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-05-26T13:52:07+02:00\" >26 mai 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >O\u00f9 les milliardaires de la tech d\u00e9battent de politique avec des repr\u00e9sentants politiques et des m\u00e9dias en toute discr\u00e9tion<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-05-26 13:52:07<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-05-28 10:17:44<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La politique discut\u00e9e dans des chats secrets<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-4931 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/grand-ecart-gen-z-femmes-hommes-desaccord-feminisme\/' data-rel='slide-1' class='slide-image' title='Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/grand-ecart-gen-z-femmes-hommes-desaccord-feminisme\/' title='Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme'>Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/grand-ecart-gen-z-femmes-hommes-desaccord-feminisme\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-03-27T15:04:41+01:00\" >27 mars 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Une \u00e9tude internationale r\u00e9v\u00e8le des diff\u00e9rences d'opinion importantes parmi les jeunes sur l'\u00e9galit\u00e9 des droits.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-03-27 15:04:41<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-28 09:45:32<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Femmes et hommes de la Gen Z en d\u00e9saccord sur le f\u00e9minisme<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4998 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/mens-sana-in-corpore-sano-version-2025\/' data-rel='slide-1' class='slide-image' title='\u00ab Mens sana in corpore sano \u00bb version 2025'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/03\/Ophelia-Jeanneret-495x400.png\" class=\"wp-image-4996 avia-img-lazy-loading-not-4996 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/03\/Ophelia-Jeanneret-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/03\/Ophelia-Jeanneret-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/mens-sana-in-corpore-sano-version-2025\/' title='\u00ab Mens sana in corpore sano \u00bb version 2025'>\u00ab Mens sana in corpore sano \u00bb version 2025<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/mens-sana-in-corpore-sano-version-2025\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-03-27T15:11:39+01:00\" >27 mars 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Oph\u00e9lia Jeanneret directrice du Service Sport Sant\u00e9 UNIL+EPFL sait pourquoi il faut faire bouger les \u00e9tudiants et les chercheurs. Et ce qui relie la politique, le sport et la sant\u00e9.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/03\/Ophelia-Jeanneret.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Chrystel Domenjoz<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Chrystel Domenjoz<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-03-27 15:11:39<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-27 17:02:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab Mens sana in corpore sano \u00bb version 2025<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4400 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/longcovid-un-hashtag-comme-bouee-de-sauvetage\/' data-rel='slide-1' class='slide-image' title='#LongCovid &#8211; Un hashtag comme bou\u00e9e de sauvetage'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/01\/30\/longcovid-un-hashtag-comme-bouee-de-sauvetage\/' title='#LongCovid &#8211; Un hashtag comme bou\u00e9e de sauvetage'>#LongCovid &#8211; Un hashtag comme bou\u00e9e de sauvetage<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-01-30T11:14:11+01:00\" >30 janvier 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le mouvement Long COVID montre de mani\u00e8re exemplaire comment les personnes concern\u00e9es peuvent jouer un r\u00f4le cl\u00e9 dans l'am\u00e9lioration des soins de sant\u00e9.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Patrick Blaser<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patrick Blaser<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-23T13:56:56+02:00\" >2025-01-30 11:14:11<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-01-30 15:39:06<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>#LongCovid &#8211; Un hashtag comme bou\u00e9e de sauvetage<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Les faiseurs d&rsquo;opinion \u00bb par Kaspar Silberschmidt  <\/p>\n","protected":false},"author":5,"featured_media":4344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-6030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lectures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des histoires qui font mouche - la Suisse et son image RP - influence powered by furrerhugi<\/title>\n<meta name=\"description\" content=\"&quot;Les faiseurs d&#039;opinion&quot; par Kaspar Silberschmidt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des histoires qui font mouche - la Suisse et son image RP - influence powered by furrerhugi\" \/>\n<meta property=\"og:description\" content=\"&quot;Les faiseurs d&#039;opinion&quot; par Kaspar Silberschmidt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/\" \/>\n<meta property=\"og:site_name\" content=\"influence powered by furrerhugi\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T11:56:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T13:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387.jpg\" \/>\n<meta name=\"author\" content=\"Pascal Ihle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pascal Ihle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/\"},\"author\":{\"name\":\"Pascal Ihle\",\"@id\":\"https:\/\/influence.ch\/#\/schema\/person\/24fb14ad298051d4a62cc59dc69e3737\"},\"headline\":\"Des histoires qui font mouche &#8211; la Suisse et son image RP\",\"datePublished\":\"2025-09-23T11:56:56+00:00\",\"dateModified\":\"2025-09-25T13:33:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/\"},\"wordCount\":3555,\"image\":{\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png\",\"articleSection\":[\"Lectures\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/\",\"url\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/\",\"name\":\"Des histoires qui font mouche - la Suisse et son image RP - influence powered by furrerhugi\",\"isPartOf\":{\"@id\":\"https:\/\/influence.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png\",\"datePublished\":\"2025-09-23T11:56:56+00:00\",\"dateModified\":\"2025-09-25T13:33:32+00:00\",\"author\":{\"@id\":\"https:\/\/influence.ch\/#\/schema\/person\/24fb14ad298051d4a62cc59dc69e3737\"},\"description\":\"\\\"Les faiseurs d'opinion\\\" par Kaspar Silberschmidt\",\"breadcrumb\":{\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage\",\"url\":\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png\",\"contentUrl\":\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png\",\"width\":2442,\"height\":2169},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/influence.ch\/fr\/influence\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Des histoires qui font mouche &#8211; la Suisse et son image RP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/influence.ch\/#website\",\"url\":\"https:\/\/influence.ch\/\",\"name\":\"influence powered by furrerhugi\",\"description\":\"Vorsprung durch Wissen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/influence.ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/influence.ch\/#\/schema\/person\/24fb14ad298051d4a62cc59dc69e3737\",\"name\":\"Pascal Ihle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/influence.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c2e506e64bfd7fbedf02f0d264dd33f8c1304aafc27743b9c22c0a9145a1136c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c2e506e64bfd7fbedf02f0d264dd33f8c1304aafc27743b9c22c0a9145a1136c?s=96&d=mm&r=g\",\"caption\":\"Pascal Ihle\"},\"url\":\"https:\/\/influence.ch\/fr\/author\/pascal-ihle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Des histoires qui font mouche - la Suisse et son image RP - influence powered by furrerhugi","description":"\"Les faiseurs d'opinion\" par Kaspar Silberschmidt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/","og_locale":"fr_FR","og_type":"article","og_title":"Des histoires qui font mouche - la Suisse et son image RP - influence powered by furrerhugi","og_description":"\"Les faiseurs d'opinion\" par Kaspar Silberschmidt","og_url":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/","og_site_name":"influence powered by furrerhugi","article_published_time":"2025-09-23T11:56:56+00:00","article_modified_time":"2025-09-25T13:33:32+00:00","og_image":[{"url":"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387.jpg","type":"","width":"","height":""}],"author":"Pascal Ihle","twitter_card":"summary_large_image","twitter_image":"https:\/\/influence.ch\/wp-content\/uploads\/2025\/09\/eb2abd18ccb7ba0935aa0ec2d5713387.jpg","twitter_misc":{"\u00c9crit par":"Pascal Ihle","Dur\u00e9e de lecture estim\u00e9e":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#article","isPartOf":{"@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/"},"author":{"name":"Pascal Ihle","@id":"https:\/\/influence.ch\/#\/schema\/person\/24fb14ad298051d4a62cc59dc69e3737"},"headline":"Des histoires qui font mouche &#8211; la Suisse et son image RP","datePublished":"2025-09-23T11:56:56+00:00","dateModified":"2025-09-25T13:33:32+00:00","mainEntityOfPage":{"@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/"},"wordCount":3555,"image":{"@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage"},"thumbnailUrl":"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png","articleSection":["Lectures"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/","url":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/","name":"Des histoires qui font mouche - la Suisse et son image RP - influence powered by furrerhugi","isPartOf":{"@id":"https:\/\/influence.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage"},"image":{"@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage"},"thumbnailUrl":"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png","datePublished":"2025-09-23T11:56:56+00:00","dateModified":"2025-09-25T13:33:32+00:00","author":{"@id":"https:\/\/influence.ch\/#\/schema\/person\/24fb14ad298051d4a62cc59dc69e3737"},"description":"\"Les faiseurs d'opinion\" par Kaspar Silberschmidt","breadcrumb":{"@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#primaryimage","url":"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png","contentUrl":"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaufe_ausgelesen.png","width":2442,"height":2169},{"@type":"BreadcrumbList","@id":"https:\/\/influence.ch\/fr\/2025\/09\/23\/des-histoires-qui-font-mouche-la-suisse-et-son-image-rp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/influence.ch\/fr\/influence\/"},{"@type":"ListItem","position":2,"name":"Des histoires qui font mouche &#8211; la Suisse et son image RP"}]},{"@type":"WebSite","@id":"https:\/\/influence.ch\/#website","url":"https:\/\/influence.ch\/","name":"influence powered by furrerhugi","description":"Vorsprung durch Wissen","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/influence.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/influence.ch\/#\/schema\/person\/24fb14ad298051d4a62cc59dc69e3737","name":"Pascal Ihle","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/influence.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c2e506e64bfd7fbedf02f0d264dd33f8c1304aafc27743b9c22c0a9145a1136c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2e506e64bfd7fbedf02f0d264dd33f8c1304aafc27743b9c22c0a9145a1136c?s=96&d=mm&r=g","caption":"Pascal Ihle"},"url":"https:\/\/influence.ch\/fr\/author\/pascal-ihle\/"}]}},"_links":{"self":[{"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/posts\/6030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/comments?post=6030"}],"version-history":[{"count":22,"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/posts\/6030\/revisions"}],"predecessor-version":[{"id":6085,"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/posts\/6030\/revisions\/6085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/media\/4344"}],"wp:attachment":[{"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/media?parent=6030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/categories?post=6030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influence.ch\/fr\/wp-json\/wp\/v2\/tags?post=6030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}