{"id":5642,"date":"2025-06-26T08:09:18","date_gmt":"2025-06-26T06:09:18","guid":{"rendered":"https:\/\/influence.ch\/?p=5642"},"modified":"2025-06-26T14:31:59","modified_gmt":"2025-06-26T12:31:59","slug":"ce-que-vous-devez-savoir-maintenant-sur-lia-generative","status":"publish","type":"post","link":"https:\/\/influence.ch\/fr\/2025\/06\/26\/ce-que-vous-devez-savoir-maintenant-sur-lia-generative\/","title":{"rendered":"Ce que vous devez savoir sur l&rsquo;IA g\u00e9n\u00e9rative"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37s3-dc5ab0bdae0e6b1e5284627a5833266b\">\n.avia-section.av-37s3-dc5ab0bdae0e6b1e5284627a5833266b{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-37s3-dc5ab0bdae0e6b1e5284627a5833266b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  head_komm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5642'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll3dnv6h-4148c811db292f0b98b5ef1a1b585ab3\">\n#top .hr.hr-invisible.av-ll3dnv6h-4148c811db292f0b98b5ef1a1b585ab3{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ll3dnv6h-4148c811db292f0b98b5ef1a1b585ab3 hr-invisible  avia-builder-el-1  el_before_av_post_metadata  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5\">\n#top .av-post-metadata-container.av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5{\ncolor:#ffffff;\nfont-size:22px;\n}\n#top .av-post-metadata-container.av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5 .av-post-metadata-container-inner{\nfont-size:22px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2bygrq-a1a13b3da260d9c9d49905a783ae5cc5 av-metadata-container-align-left  avia-builder-el-2  el_after_av_hr  el_before_av_one_full  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/economie\/\" >\u00c9conomie<\/a><\/span><\/span><\/span><\/div><\/div>\n<div class='flex_column av-580n-a0c99beb2a1882896586deb18bcf5405 av_one_full  avia-builder-el-3  el_after_av_post_metadata  el_before_av_post_metadata  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lajol5k3-bcabd5439ce39e62158db334b9b99d68\">\n#top .av_textblock_section.av-lajol5k3-bcabd5439ce39e62158db334b9b99d68 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lajol5k3-bcabd5439ce39e62158db334b9b99d68'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">Ce que vous devez maintenant savoir sur l&rsquo;IA g\u00e9n\u00e9rative<\/h1>\n<div class=\"row\">\n<div class=\"col-14 offset-md-2 col-md-10\">\n<p class=\"lead-text\" style=\"text-align: center;\">Cinq conclusions surprenantes d&rsquo;une nouvelle \u00e9tude qui incitent \u00e0 repenser les choses.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqp-d3340c463e9779d9fb5e4297bb48a84f\">\n#top .av-post-metadata-container.av-kqp-d3340c463e9779d9fb5e4297bb48a84f{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-kqp-d3340c463e9779d9fb5e4297bb48a84f av-metadata-container-align-left  avia-builder-el-5  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/pascal-ihle\/\"  rel=\"author\">Pascal Ihle<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3rkb-5af53ac747b34df56e11174e8e22e573\">\n#top .hr.hr-invisible.av-3rkb-5af53ac747b34df56e11174e8e22e573{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-3rkb-5af53ac747b34df56e11174e8e22e573 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-4nqx-1f9ea2e9ed6a23cc856f96335c63c817 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  post-inhalt avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5642'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2diep3-4379f21ceadb0c1eabec389020991252\">\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252{\ncolor:#000000;\nfont-size:16px;\n}\n#top .av-post-metadata-container.av-ll2diep3-4379f21ceadb0c1eabec389020991252 .av-post-metadata-container-inner{\nfont-size:16px;\n}\n<\/style>\n<div  id=\"author\"  class='av-post-metadata-container av-ll2diep3-4379f21ceadb0c1eabec389020991252 av-metadata-container-align-left  avia-builder-el-8  el_before_av_hr  avia-builder-el-first  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >26 juin 2025<\/span><span class=\"av-metadata-after av-metadata-after-published\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/influence.ch\/fr\/author\/pascal-ihle\/\"  rel=\"author\">Pascal Ihle<\/a><\/span><span class=\"av-metadata-after av-metadata-after-author\">|<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"><\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/influence.ch\/fr\/category\/economie\/\" >\u00c9conomie<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06\">\n#top .hr.hr-invisible.av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ll2cb0de-1618aeaa710f9714e67c07fd3b765e06 hr-invisible  avia-builder-el-9  el_after_av_post_metadata  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqf328ck-65b63a1594fbf80fdf1d26b78e8c3772\">\n.avia-image-container.av-lqf328ck-65b63a1594fbf80fdf1d26b78e8c3772 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lqf328ck-65b63a1594fbf80fdf1d26b78e8c3772 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lqf328ck-65b63a1594fbf80fdf1d26b78e8c3772 av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-5629 avia-img-lazy-loading-not-5629 avia_image ' src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/06\/shutterstock_2357160223.png\" alt='' title='shutterstock_2357160223'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-llaxxvya-c9a1181787d58c49eeb5f9596564e989'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6>Le manque de comp\u00e9tences en IA devient de plus en plus un d\u00e9savantage concurrentiel, tant pour les entreprises que pour les individus. (Photo : Shutterstock)<\/h6>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d\">\n#top .av_textblock_section.av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d .avia_textblock{\nfont-size:22px;\n}\n<\/style>\n<section  class='av_textblock_section av-2q8z-01ad5e0b5f31c74fd38e79a60fc3cd1d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>De nombreuses entreprises et organisations parlent d&rsquo;intelligence artificielle, mais peu savent vraiment comment l&rsquo;utiliser. La derni\u00e8re \u00e9tude de la Harvard Business Review (avril 2025) montre que cela ne rel\u00e8ve pas seulement d&rsquo;efficacit\u00e9 ou d&rsquo;automatisation. Mais plut\u00f4t de quelque chose de beaucoup plus personnel.<\/p>\n<ol>\n<li><strong>L&rsquo;IA g\u00e9n\u00e9rative est davantage utilis\u00e9e \u00e0 des fins personnelles que professionnelles <\/strong><br \/>\nLa majorit\u00e9 des employ\u00e9s interrog\u00e9s utilisent l&rsquo;IA g\u00e9n\u00e9rative en dehors de leurs t\u00e2ches officielles. Le plus souvent pour l&rsquo;autor\u00e9flexion \u00e9motionnelle, la prise de d\u00e9cision au quotidien, la planification de carri\u00e8re et m\u00eame la sant\u00e9 mentale. Seul un tiers l&rsquo;utilise r\u00e9guli\u00e8rement pour des processus de travail concrets.<br \/>\nCela montre que l&rsquo;IA n&rsquo;est pas seulement consid\u00e9r\u00e9e comme un outil de travail, mais comme un compagnon personnel. Et \u00e7a engendre des implications pour la culture d&rsquo;entreprise et l&rsquo;approche de la technologie.<\/li>\n<li><strong>La confiance dans l&rsquo;IA est faible &#8211; mais pas pour des raisons techniques <\/strong><br \/>\nSeuls 27% des collaborateurs font confiance aux r\u00e9sultats de l&rsquo;IA g\u00e9n\u00e9rative. La raison n&rsquo;est pas un manque de qualit\u00e9, mais plut\u00f4t un sentiment de manque de transparence et de contr\u00f4le. Paradoxalement, 67% souhaitent une personnalisation encore plus pouss\u00e9e, c&rsquo;est-\u00e0-dire une IA plus individuelle, plus empathique.<br \/>\nLe d\u00e9fi ne r\u00e9side pas dans la fonctionnalit\u00e9, mais dans la relation entre l&rsquo;homme et la machine. Si l&rsquo;on veut instaurer la confiance, il faut donner la priorit\u00e9 \u00e0 la communication, \u00e0 l&rsquo;explicabilit\u00e9 et \u00e0 la s\u00e9curit\u00e9 psychologique.<\/li>\n<li><strong><strong>Les dirigeants en profitent &#8211;<\/strong><strong><strong data-start=\"230\" data-end=\"308\">\u00a0mais beaucoup en laissent l\u2019usage au hasard.<\/strong><\/strong><\/strong><br \/>\n84% des dirigeants font \u00e9tat de gains de productivit\u00e9 gr\u00e2ce \u00e0 l&rsquo;IA g\u00e9n\u00e9rative. Mais ces succ\u00e8s reposent souvent sur des initiatives individuelles et non sur des strat\u00e9gies structur\u00e9es. Seule une fraction des entreprises dispose d&rsquo;un cadre syst\u00e9matique pour l&rsquo;IA.<br \/>\nL&rsquo;utilisation de l&rsquo;IA ne doit pas \u00eatre le fruit du hasard. Les dirigeants ont besoin d&rsquo;une gouvernance claire et de structures habilitantes afin de lib\u00e9rer le potentiel de mani\u00e8re cibl\u00e9e.<\/li>\n<li><strong>Les d\u00e9butants sont les premiers \u00e0 en ressentir les effets <\/strong><br \/>\nUn quart des jeunes employ\u00e9s \u00e2g\u00e9s de 22 \u00e0 28 ans consid\u00e8rent que leurs activit\u00e9s classiques de d\u00e9but de carri\u00e8re, telles que les recherches, les t\u00e2ches administratives ou la r\u00e9daction de textes, sont d\u00e9j\u00e0 remplac\u00e9es ou d\u00e9valoris\u00e9es. La transition vers l&#8217;emploi devient ainsi plus fragile, plus incertaine.<br \/>\nLes entreprises devraient prendre cette \u00e9volution au s\u00e9rieux. Le travail des jeunes doit \u00eatre repens\u00e9 &#8211; non pas malgr\u00e9, mais \u00e0 cause de l&rsquo;IA g\u00e9n\u00e9rative.<\/li>\n<li><strong>L&rsquo;IA est utilis\u00e9e de mani\u00e8re fragment\u00e9e &#8211; dans un \u00e9cosyst\u00e8me d&rsquo;outils en pleine expansion <\/strong><br \/>\nL&rsquo;\u00e9tude montre que les utilisateurs utilisent en moyenne trois outils d&rsquo;IA diff\u00e9rents en parall\u00e8le. ChatGPT reste r\u00e9pandu, mais des alternatives comme Claude, Copilot ou des solutions sectorielles sp\u00e9cialis\u00e9es gagnent du terrain. Il en r\u00e9sulte un paysage d&rsquo;outils qui n&rsquo;est pas g\u00e9r\u00e9 de mani\u00e8re centralis\u00e9e, mais qui se d\u00e9veloppe de mani\u00e8re organique.<br \/>\nLe leadership doit comprendre et accompagner cette fragmentation. Il ne suffit pas de d\u00e9ployer un outil &#8211; il faut des comp\u00e9tences pour orchestrer les outils, les interfaces et les cas d&rsquo;utilisation.<\/li>\n<\/ol>\n<p><strong>L&rsquo;IA est depuis longtemps plus qu&rsquo;un outil de productivit\u00e9 <\/strong><br \/>\nL&rsquo;\u00e9tude montre clairement que l&rsquo;IA ne modifie pas seulement les processus de travail, mais aussi l&rsquo;image de soi, la communication et le leadership. Si l&rsquo;on prend la technologie au s\u00e9rieux, il ne suffit pas d&rsquo;\u00e9valuer les outils, il faut aussi fa\u00e7onner la culture, d\u00e9velopper les comp\u00e9tences et d\u00e9finir de nouvelles lignes directrices pour l&rsquo;utilisation de l&rsquo;IA.<br \/>\nCela demande du courage pour changer. Mais il faut aussi \u00eatre pr\u00eat \u00e0 poser de nouvelles questions :<br \/>\nComment promouvoir la confiance dans les syst\u00e8mes algorithmiques ?<br \/>\nQuelles comp\u00e9tences seront vraiment n\u00e9cessaires \u00e0 l&rsquo;avenir ?<br \/>\nEt comment pouvons-nous utiliser l&rsquo;IA sans perdre de vue les personnes ?<\/p>\n<p>Source :<br \/>\n<a href=\"https:\/\/hbr.org\/2025\/04\/how-people-are-really-using-gen-ai-in-2025\" target=\"_blank\" rel=\"noopener\">How People Are Really Using Gen AI in 2025 &#8211; Harvard Business Review (avril 2025)\u00a0<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fbiot-f1ec76308f4d06aba266faf19bdf7526\">\n.avia-section.av-fbiot-f1ec76308f4d06aba266faf19bdf7526{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-fbiot-f1ec76308f4d06aba266faf19bdf7526 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  post_slider avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5642'><div class='entry-content-wrapper clearfix'>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-5490 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/on-ne-pourra-jamais-compenser-ca\/' data-rel='slide-1' class='slide-image' title='\u00ab On ne pourra jamais compenser \u00e7a \u00bb'><img decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-scaled.jpg\" class=\"wp-image-5600 avia-img-lazy-loading-not-5600 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-scaled.jpg 2560w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-300x200.jpg 300w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-1030x687.jpg 1030w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-768x512.jpg 768w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/on-ne-pourra-jamais-compenser-ca\/' title='\u00ab On ne pourra jamais compenser \u00e7a \u00bb'>\u00ab On ne pourra jamais compenser \u00e7a \u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/05\/26\/on-ne-pourra-jamais-compenser-ca\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-05-26T13:53:25+02:00\" >26 mai 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Nora Kronig, directrice de la CRS, explique les cons\u00e9quences massives de la r\u00e9duction de l'aide am\u00e9ricaine au d\u00e9veloppement - indirectement aussi pour la Croix-Rouge suisse.  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/05\/NAG_1622-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Eva Novak<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Eva Novak<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2025-05-26 13:53:25<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-05-28 11:44:14<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>\u00ab On ne pourra jamais compenser \u00e7a \u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7544 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/05\/28\/le-brouillard-du-futur\/' data-rel='slide-1' class='slide-image' title='Le brouillard du futur'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/05\/28\/le-brouillard-du-futur\/' title='Le brouillard du futur'>Le brouillard du futur<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:57+02:00\" >28 mai 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Comment le \u00ab\u202fAI Fog\u202f\u00bb, un brouillard d\u2019incertitude provoqu\u00e9 par le d\u00e9veloppement rapide de l\u2019IA, perturbe nos rep\u00e8res<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2026-05-28 13:15:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-05-28 17:17:59<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Le brouillard du futur<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6917 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/la-confiance-monnaie-dechange-dune-nouvelle-ere-de-communication\/' data-rel='slide-1' class='slide-image' title='La confiance et la nouvelle \u00e8re de communication'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png\" class=\"wp-image-529 avia-img-lazy-loading-not-529 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/la-confiance-monnaie-dechange-dune-nouvelle-ere-de-communication\/' title='La confiance et la nouvelle \u00e8re de communication'>La confiance et la nouvelle \u00e8re de communication<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/02\/26\/la-confiance-monnaie-dechange-dune-nouvelle-ere-de-communication\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-02-26T11:13:04+01:00\" >26 f\u00e9vrier 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi la collaboration avec les services de communication devient-elle plus importante dans les entreprises ?  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2026-02-26 11:13:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-02-26 16:27:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La confiance et la nouvelle \u00e8re de communication<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-6422 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/pourquoi-les-theories-du-complot-ont-elles-la-vie-si-facile-aujourdhui\/' data-rel='slide-1' class='slide-image' title='La vie facile pour les th\u00e9ories du complot'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png\" class=\"wp-image-517 avia-img-lazy-loading-not-517 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/11\/27\/pourquoi-les-theories-du-complot-ont-elles-la-vie-si-facile-aujourdhui\/' title='La vie facile pour les th\u00e9ories du complot'>La vie facile pour les th\u00e9ories du complot<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-11-27T13:29:58+01:00\" >27 novembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Les r\u00e9seaux sociaux, la fragmentation du paysage m\u00e9diatique et les algorithmes r\u00e9compensent l'indignation.<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_5.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2025-11-27 13:29:58<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-27 15:31:18<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La vie facile pour les th\u00e9ories du complot<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7307 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/les-entreprises-suisses-en-mode-crise-permanente\/' data-rel='slide-1' class='slide-image' title='Les entreprises suisses en mode \u00ab crise permanente\u00a0\u00bb'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/les-entreprises-suisses-en-mode-crise-permanente\/' title='Les entreprises suisses en mode \u00ab crise permanente\u00a0\u00bb'>Les entreprises suisses en mode \u00ab crise permanente\u00a0\u00bb<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/04\/29\/les-entreprises-suisses-en-mode-crise-permanente\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-29T16:27:33+02:00\" >29 avril 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Ce que signifie la r\u00e9silience 2026 dans la pratique<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2026-04-29 16:27:33<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-29 18:28:38<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Les entreprises suisses en mode \u00ab crise permanente\u00a0\u00bb<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7512 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/05\/28\/la-confiance-se-joue-au-quotidien\/' data-rel='slide-1' class='slide-image' title='La confiance se joue au quotidien'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/05\/28\/la-confiance-se-joue-au-quotidien\/' title='La confiance se joue au quotidien'>La confiance se joue au quotidien<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2026\/05\/28\/la-confiance-se-joue-au-quotidien\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-05-28T13:15:26+02:00\" >28 mai 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi les entreprises suisses deviennent la derni\u00e8re institution stable<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2026-05-28 13:15:26<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-05-28 17:22:14<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La confiance se joue au quotidien<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-7862 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-republique-des-createurs\/' data-rel='slide-1' class='slide-image' title='La R\u00e9publique des cr\u00e9ateurs'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png\" class=\"wp-image-522 avia-img-lazy-loading-not-522 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2026\/08\/27\/la-republique-des-createurs\/' title='La R\u00e9publique des cr\u00e9ateurs'>La R\u00e9publique des cr\u00e9ateurs<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-08-27T10:29:44+02:00\" >27 ao\u00fbt 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi les influenceurs remplacent-ils de plus en plus les leaders d'opinion politiques ?  <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2022\/12\/influence_Verlaeufe_V01_1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2026-08-27 10:29:44<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-27 19:33:40<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La R\u00e9publique des cr\u00e9ateurs<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-6575 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/geopolitique-de-lia-conquerir-le-leadership-numerique\/' data-rel='slide-1' class='slide-image' title='G\u00e9opolitique de l\u2019IA\u202f: conqu\u00e9rir le leadership num\u00e9rique\u202f'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/geopolitique-de-lia-conquerir-le-leadership-numerique\/' title='G\u00e9opolitique de l\u2019IA\u202f: conqu\u00e9rir le leadership num\u00e9rique\u202f'>G\u00e9opolitique de l\u2019IA\u202f: conqu\u00e9rir le leadership num\u00e9rique\u202f<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/12\/23\/geopolitique-de-lia-conquerir-le-leadership-numerique\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-12-23T06:17:23+01:00\" >23 d\u00e9cembre 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >La concurrence autour de l'intelligence artificielle modifie l'ordre international. Les \u00c9tats-Unis, la Chine et l'Europe se disputent les normes, l'influence et la souverainet\u00e9 technologique.   <\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Matthias Halbeis<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Matthias Halbeis<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2025-12-23 06:17:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-12-23 11:20:58<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>G\u00e9opolitique de l\u2019IA\u202f: conqu\u00e9rir le leadership num\u00e9rique\u202f<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-4952 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/la-suisse-paradis-de-lenseignement\/' data-rel='slide-1' class='slide-image' title='La Suisse : le paradis de l&rsquo;enseignement priv\u00e9'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png\" class=\"wp-image-4694 avia-img-lazy-loading-not-4694 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-495x400.png 495w, https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/la-suisse-paradis-de-lenseignement\/' title='La Suisse : le paradis de l&rsquo;enseignement priv\u00e9'>La Suisse : le paradis de l&rsquo;enseignement priv\u00e9<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><div class=\"slide-meta-comments\"><a href='https:\/\/influence.ch\/fr\/2025\/03\/27\/la-suisse-paradis-de-lenseignement\/#respond'>0 Commentaires<\/a><\/div><div class=\"slide-meta-del\">\/<\/div><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-03-27T15:06:59+01:00\" >27 mars 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Pourquoi la Suisse est un hotspot pour les \u00e9coles d'\u00e9lite et pourquoi la plupart d'entre elles se trouvent en Suisse romande<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Verlaufe_politik.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2169<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2442<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Pascal Ihle<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/influence.ch\/wp-content\/uploads\/2025\/02\/influence_Logo_FR_weiss-1030x277.png<\/span>\n\t\t\t\t\t\t <\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Pascal Ihle<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-26T08:09:18+02:00\" >2025-03-27 15:06:59<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-03-27 17:09:56<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>La Suisse : le paradis de l&rsquo;enseignement priv\u00e9<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Pr\u00e9c\u00e9dent<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Suivant<\/a><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cinq conclusions d&rsquo;une nouvelle \u00e9tude qui incitent \u00e0 repenser les choses.  <\/p>\n","protected":false},"author":5,"featured_media":4694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-5642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce que vous devez savoir sur l&#039;IA g\u00e9n\u00e9rative - influence powered by furrerhugi<\/title>\n<meta name=\"description\" content=\"Cinq conclusions surprenantes d&#039;une nouvelle \u00e9tude qui nous incitent \u00e0 changer notre fa\u00e7on de penser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influence.ch\/fr\/2025\/06\/26\/ce-que-vous-devez-savoir-maintenant-sur-lia-generative\/\" 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